It's helpful if you like The Ataris. Hyundai is hoping to lure internet users with a banner ad that no doubt touts the free song. When clicked, the banner initiates a download, plays the song, and also pops up a 20-second commercial featuring the Elantra. You could also opt for the cellphone ringtone if you like the way music sounds over a 1/3" transducer. A second set of banners is going live as well, these to collect contact information on potential customers willingly fill out the form. A song by Secondhand Serenade is the prize for providing a free sales lead to the dealer organization.Hyundai is angling to snag more of the 18-49 year old age group by running the banners at popular music sites like Pandora, Billboard, and Real Networks. Hey, a focused advertising effort is already better than the wide-net thing we all have to sit through on TV.
[Source: Brandweek]

We could spend hours watching the videos on YouTube or Comedy Central, but a new past time may rise out of the primordial ooze that is the Internet. The TV blog, trivialTV, stumbled upon a trademark filing by SPEED channel for Speed Garage. What is Speed Garage? The filing states it is for "downloadable television programs and audio visual content." That makes you want to stroke your billy goat beard, doesn't it? SPEED content on the web, and perhaps even FREE! We're champing at the bit to see what they have to offer.










