There's been a changing of the guard at Lotus recently. The legendary British sports car manufacturer fired its controversial chief executive Dany Bahar and replaced him recently with Jean-Marc Gales. And now it's named a new chief designer. Or rather, renamed its old one to the post.
According to Autocar, the Lotus Evora has a date with the plastic surgeon. The site is reporting that the decisionmakers at the sports car manufacturer have opted to put their 2+2 under the knife for a quick revision. The move is an attempt to jolt the Evora's sales, which are said to be lackluster. Apparently, the current face of the car isn't aggressive enough for Donato Coco, Lotus' new design boss. The British publication even has what it says is a grainy leaked image of the substantial redo
The upper echelon at Lotus continues to evolve, with today's announcement that Donato Coco has been appointed as the new director of design at the UK sports car maker and engineering consultancy. The Italian designer is moving to Hethel from Ferrari headquarters in Maranello where Coco worked on recent products like the F430 Scuderia coupe, Spider 16M, California, 599XX and the new F458 Italia. Prior to his Ferrari tenure, Coco was the chief designer at Citroen.
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