domestics


Detroit automakers still grapple with perception gap

"Import intenders" is the term used for car buyers who don't even consider domestic vehicles when planning their next purchase. And according to J.D. Power, they make up 54-percent of car buyers. In spite of Detroit's efforts, and in spite of improving testing scores, the Big Three have been unable to sway those buyers to their brands. When Ford's ad agency put on a promotion called Swap My Ride, ordinary folks who drove Ford vehicles for a week raved about them. Buick just joined Lexus at the top of the J.D. Power long-term reliability ... Read more →

Imports taking up the slack in fleet sales Frank Filipponio

OK, this seems like a no-brainer. As GM and Ford have gradually pulled back from the low-margin fleet sales market, import fleet sales have surged. After all, somebody has to keep the rental car lots ...

Harris poll ranks the top "buzz-worthy" vehicles from 2005 Eric Bryant

Of the vehicles released in 2005, the Chevrolet Cobalt generated the most "buzz" among Generation Y buyers, with the Hummer H3 attracting the most attention from grunge-era Gen Xers. Baby-boomers ...

New ad campaign for the Big 3 plays the "Buy American" card Eric Bryant

The Level Field Institute, a group comprised of retired domestic auto workers, is telling consumers "What you drive, drives America" in an attempt to convince car buyers to purchase vehicles from ...

Detroit automakers still grapple with perception gap 2 years ago on Autoblog

"Import intenders" is the term used for car buyers who don't even consider domestic vehicles when planning their next purchase. And according to J.D. Power, they make up 54-percent of car buyers. In spite of Detroit's efforts, and in spite of improving testing scores, the Big Three have been unable ...

Imports taking up the slack in fleet sales 2 years ago on Autoblog

OK, this seems like a no-brainer. As GM and Ford have gradually pulled back from the low-margin fleet sales market, import fleet sales have surged. After all, somebody has to keep the rental car lots filled. It's mostly been the mainline Asian automakers that have stepped in to fill the void. ...

Harris poll ranks the top "buzz-worthy" vehicles from 2005 3 years ago on Autoblog

Of the vehicles released in 2005, the Chevrolet Cobalt generated the most "buzz" among Generation Y buyers, with the Hummer H3 attracting the most attention from grunge-era Gen Xers. Baby-boomers flocked to Dodge's retro-esque Charger, and the grey-haired set went bonkers for the Ford Five Hundred. ...

New ad campaign for the Big 3 plays the "Buy American" card 3 years ago on Autoblog

The Level Field Institute, a group comprised of retired domestic auto workers, is telling consumers "What you drive, drives America" in an attempt to convince car buyers to purchase vehicles from the-group-of-nominally-domestic-automakers-previously-referred-to-as-the-Big-3. The ad campaign ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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