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domestics

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    Report: After a long drought, domestic automakers picking up share in California
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    Californians have a tendency to avoid automobiles from Chrysler, Ford and General Motors, opting instead to purchase vehicles from import brands. The proof is in the numbers: Toyota owns 18.5 percent of the market in California and Honda claims about 12 percent. Of the American brands, Ford leads ...

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    Detroit automakers still grapple with perception gap
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    "Import intenders" is the term used for car buyers who don't even consider domestic vehicles when planning their next purchase. And according to J.D. Power, they make up 54-percent of car buyers. In spite of Detroit's efforts, and in spite of improving testing scores, the Big Three have been ...

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    Imports taking up the slack in fleet sales
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    OK, this seems like a no-brainer. As GM and Ford have gradually pulled back from the low-margin fleet sales market, import fleet sales have surged. After all, somebody has to keep the rental car lots filled. It's mostly been the mainline Asian automakers that have stepped in to fill the void. ...

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    Harris poll ranks the top "buzz-worthy" vehicles from 2005
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    Of the vehicles released in 2005, the Chevrolet Cobalt generated the most "buzz" among Generation Y buyers, with the Hummer H3 attracting the most attention from grunge-era Gen Xers. Baby-boomers flocked to Dodge's retro-esque Charger, and the grey-haired set went bonkers for the Ford Five ...

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    New ad campaign for the Big 3 plays the "Buy American" card
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    The Level Field Institute, a group comprised of retired domestic auto workers, is telling consumers "What you drive, drives America" in an attempt to convince car buyers to purchase vehicles from the-group-of-nominally-domestic-automakers-previously-referred-to-as-the-Big-3. The ad campaign ...

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