5 Articles
1 / 1
51After a long drought, domestic automakers picking up share in California

Californians have a tendency to avoid automobiles from Chrysler, Ford and General Motors, opting instead to purchase vehicles from import brands. The proof is in the numbers: Toyota owns 18.5 percent of the market in California and Honda claims about 12 percent. Of the American brands, Ford leads with 11.6 percent of the Californian market, followed by Chevrolet (8.3 percent) and Chrysler (5.9 percent, including Dodge and Jeep).

8Imports taking up the slack in fleet sales

OK, this seems like a no-brainer. As GM and Ford have gradually pulled back from the low-margin fleet sales market, import fleet sales have surged. After all, somebody has to keep the rental car lots filled. It's mostly been the mainline Asian automakers that have stepped in to fill the void. Toyota, Nissan, Mazda and Kia have all increased their corporate sales of cars and trucks, but they still remain bit players overall. About 11 percent of U.S. import brand sales are to fleets so far this ye

72New ad campaign for the Big 3 plays the "Buy American" card

The Level Field Institute, a group comprised of retired domestic auto workers, is telling consumers "What you drive, drives America" in an attempt to convince car buyers to purchase vehicles from the-group-of-nominally-domestic-automakers-previously-referred-to-as-the-Big-3. The ad campaign uses a variety of statistics to drive home its point, including the fact that direct employment by the US automakers is roughly 3.5 times that of the "transplants" (foreign automakers that produce v

1 / 1