Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Subaru eschews Super Bowl for doggy ads]]>http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/#commentsFiled under: , ,

Subaru dog commercials

If we had to pick a Super Bowl advertising shtick that we're most susceptible to, it might just be dogs. Especially if they are driving cars.

But this is one ad campaign you won't actually see during the Super Bowl. Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don't really want to think about what would happen if they didn't, Subaru sees value in appealing to animal lovers. Some 70 percent of Subaru drivers are pet owners, according to the company.

Subaru has also launched two social networking app as part of its marketing effort: Dogbook for Facebook and MapMyDOGWALK.

Do we even need mention that this is a brand that shares a nickname with a TV cartoon dog?

All four commercials and the press release are after the jump.

Continue reading Subaru eschews Super Bowl for doggy ads

Subaru eschews Super Bowl for doggy ads originally appeared on Autoblog on Fri, 03 Feb 2012 12:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>dog adsdog commercialdogbookdogsmapmydogwalkscoobysubarusubaru game day dog walksuper bowlvideoFri, 03 Feb 2012 12:31:00 EST http://www.autoblog.com/feed/20163310/article-comments.xml http://www.autoblog.com/feed/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/20163310/article-detail.xml 20163310 http://www.blogcdn.com/www.autoblog.com/media/2012/02/subaru-dogs-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/subaru-dogs-opt.jpg <![CDATA[How Volkswagen came up with its "Bark Side" Star Wars dog ad]]>http://www.autoblog.com/2012/01/24/how-volkswagen-came-up-with-its-bark-side-star-wars-dog-ad/http://www.autoblog.com/2012/01/24/how-volkswagen-came-up-with-its-bark-side-star-wars-dog-ad/http://www.autoblog.com/2012/01/24/how-volkswagen-came-up-with-its-bark-side-star-wars-dog-ad/#commentsFiled under: , , ,

The Bark Side Volkswagen Commercial screen capture

Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it calls an ad for an ad in its "The Bark Side" spot. According to Automotive News, Volkswagen wanted to get fans excited about its spot for the Super Bowl and set about casting 12 dogs. The production team specifically chose the pups based on their resemblance to certain Star Wars characters instead of their vocal ability.

The clip was then shot just like a music video, both with all the dogs together and with each of them individually. The final track was crafted using a mix of archived dog barks which were then layered with new sounds from the dogs on stage. Certain barks were then pitched to catch the tune required. Hit the jump to check out the video once again, and then click on the Automotive News link to learn more about how VW's ad came to be.

Continue reading How Volkswagen came up with its "Bark Side" Star Wars dog ad

How Volkswagen came up with its "Bark Side" Star Wars dog ad originally appeared on Autoblog on Tue, 24 Jan 2012 13:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>bark sidedog commercialdogsmarketingstar warsstar wars dogssuper bowlvolkswagenvolkswagen dog commercialvolkswagen star wars commercialvolkswagen the bark sidevwTue, 24 Jan 2012 13:31:00 EST http://www.autoblog.com/feed/20155525/article-comments.xml http://www.autoblog.com/feed/2012/01/24/how-volkswagen-came-up-with-its-bark-side-star-wars-dog-ad/20155525/article-detail.xml 20155525 http://www.blogcdn.com/www.autoblog.com/media/2012/01/the-bark-side-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/01/the-bark-side-628.jpg -1 2