Autoblog

click above image to view high-res gallery of the Dodge Journey

According to the sprawling press release pasted after the break, Dodge is planning their largest ever digital marketing push to accompany the launch of its new Journey CUV. "The campaign ties consumers to the new Dodge Journey emotionally by helping them realize their dreams, then drives them to action," according to Dodge's Senior manager of Communications, Mark Spencer. While we recognize the Journey as a credible entry into the crowded CUV segment, we don't feel any special emotional attachment to it, nor are we sure that it'll be making people's dreams come true -- unless they were dreaming for a price break on their next vehicle purchase. Still, for those who sit at the I'll-never-own-a-minivan table, the Journey offers a nice option, with lots of clever storage solutions, save the poorly placed sat nav.

Dodge's dreamy Journey strategy is closely related to Chrysler's new "If you can dream it, we can build it" campaign, which will debut on April 14.


[Source: Chrysler]

Back in December Chrysler announced a special promotion to help kick off the launch of the Dodge Journey crossover. They were offering engaged couples the opportunity to get hitched on the show floor at the Chicago Auto Show on Valentines day. As it turned out, the odds of winning were actually pretty good with only 63 couples entering the contest. The "lucky" winners are Blake Humphrey and Jackie Rohner of Rock Island, Ill.

Chrysler will be providing the couple with a wedding ceremony on Valentines Day and a new Dodge Journey in which to cart home the loot. Of course there is no free lunch, and while the newly married couple won't have to foot the tab for the reception they will be "entertained" by Infinity, a cover band the specializes in the music of Dodge's new favorite band. (They couldn't spring for the Steve Perry-free "real" thing? - Ed.) You can check out Jackie and Blake's winning essay after the jump.

[Source: Chrysler]

While Chrysler typically puts on a big song and dance for their auto show press conferences, at next February's Chicago shindig they are giving someone else a chance to be the star. As a promotion for the new Dodge Journey crossover they are looking for a couple willing to get hitched on the show floor at McCormick Place on Valentines day. Couples that are interested tying the knot at an auto show can enter Chrysler's essay contest at the the special web site that's been set up. Before the happy couple gets to drive off into the sunset in their new Dodge Journey they'll be forced to stay stay for the all-expenses paid reception featuring a Journey cover-band -- something none of us could ask our significant others.

[Source: Chrysler]