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dodge la femme

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    Read This: Why do carmakers still fail to get what women want?

    Automakers have a long and checkered past when it comes to attempting to market cars specifically to woman buyers. Stabs at attracting the female sex have ranged from the subtly sexist notion that woman are really only shopping on behalf of their children's needs, to out-and-out condescension of ...

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    Dodge highlights the "La Femme" at Chrysler museum for mom's day

    Over the years, a number of cars have come to be known as "Chick Cars", often to the consternation of their manufacturers who have sometimes found it difficult to sell the same cars to male customers. Generally these were not designed specifically to appeal to women, it just turned out that way. In ...


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