Autoblog

The automotive sales sector is in a major state of flux as consumers continue to run from SUVs and pickup trucks into smaller, more fuel efficient cars. One manufacturer hit especially hard by this transition is Chrysler, a company that recently posted the worst fleet average fuel economy numbers of all major automakers in the U.S. due to its truck-heavy lineup. Still, the automaker has built up a large supply of Chrysler, Dodge and Jeep utility vehicles that they have got to get off dealer lots somehow. To ease consumers into the fuel-thirsy utes, Chrysler has introduced new incentives of zero-percent financing for 72 months on the 2008 Dodge Durango, Chrysler Aspen and Jeep Grand Cherokee and Commander.

While the lack of any financing charges will certainly impact the bottom line, it is nothing compared to the losses the automaker has been hit with over its past lease deals. In fact, truck and SUV residuals are so bad these days that Chrysler Financial has gone so far as to completely cut leasing out of its available portfolio starting August 1. The financing deals announced today are scheduled to continue through Thursday, July 31.

[Source: Automotive News - sub. req'd]

Dodge's marketing slogan is "grab life." Apparently, the message has resonated with the youth demo in Palm Beach Gardens, FL, where a 7-year-old swiped grandma's car keys and commandeered her Durango while she was unawares. An unplanned demolition derby on the streets of the Florida enclave immediately ensued. His eight-minute joyride saw him take out a pair of mailboxes, hit two parked cars in a Costco parking lot, and then two more moving vehicles at an intersection before he drove into a street sign and broke the right front wheel off the truck, ending his impromptu cruise through the neighborhood. Miraculously, no one was hurt throughout all this. The obvious quote of the day comes from PBG police officer Ellen Lovejoy, who noted that the kid's actions constituted "unusual behavior for a seven-year old." Maybe he was just getting himself amped up for this week's impending Grand Theft Auto IV release.

[Source: Palm Beach Post]

It's no secret that Chrysler has some overlapping models in its lineup. Case(s)-in-point: it's hard to make a rational argument that Jeep should be offering both the Compass and Patriot (not to mention Dodge selling the Patriot's platform sibling, the Caliber) or the Grand Cherokee and the Commander. The Chrysler Aspen and Dodge Durango barely pretend to be different vehicles and there's no reason to sell both the Jeep Liberty and Dodge Nitro when they're basically the same machine. This revelation is as obvious to Chrysler's new management as it is to us, and Chrysler President Jim Press, says as much. "We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering."

Also marked as redundant by Press are the Chrysler Town and Country and Dodge Caravan minivans, but as easy as it may be to pinpoint overlapping models, fixing that problem may prove more difficult. Dealers will need to begin offering the whole Chrysler line of vehicles if this strategy of "bringing everything under one roof" is to succeed. Expect to see drastic changes taking place in the next four to five years.

[Source: Bloomberg]

Considering that the Aspen is nothing more than a rebadged and gussied up Dodge Durango, it should come as no surprise that today Chrysler has announced a hybrid version of its ute to accompany the Dodge Durango Hybrid on the market in 2008. Both the Durango and the Aspen will feature a Two-Mode hybrid system – the one developed jointly with General Motors and BMW – paired with a 5.7L V8 HEMI engine featuring cylinder deactivation. Overall fuel economy should increase by 25%, while Chrysler predicts each utility vehicle will see their fuel economy in the city rise by some 40%. Each SUV will be wearing the above badge to indicate their greenness.
We're eager to see this Two-Mode hybrid system in action, and expect the Chevy Tahoe Hybrid to be the first on the market. AutoblogGreen has got some seat time scheduled with one in the near future and will report back with a full evaluation of how this technology works hauling around these behemoths.

[Source: AutoblogGreen]

After a soft sales month in February, Dodge is planning to bounce back with a new "National Truck Month" campaign for March. As part of the campaign, customers buying a Ram 1500 or Dodge Durango can opt up to the 5.7L HEMI V8 for free, an option that normaly costs about $1,700. In anticipation of the campaign, Dodge dealers have reportedly stocked up on Rams and Durangos equipped with the popular engine.

We're still compiling all the sales numbers reported by each automaker for the month of February, but can tell you that the Chrysler Group was off about 8% last month, with Ram sales down 4% and sales of the Durango off 43%.

[Source: Dodge]

The headline of Chrysler's press release pretty much says it: "Chrysler's First SUV is Industry's First Full-Size SUV With Trailer Sway Control." Many automakers have loaded up their SUVs with ways to make hauling trailers easier and safer, like General Motors' Quadra-Steer technology (which unfortunately went by the wayside starting with the 2006 model year), but Chrysler claims that this innovation is the first of its kind.

Like Electronic Stability Control, sensors monitor a driver's intended path and compare that with what the vehicle is actually doing. When the trailer following the vehicle starts to sway, the sensors gauge whether the sway is as a result of the driver's intended steering input, and if not, engages the opposing front brake to counteract the sway. When the sway continues on the other side of the vehicle, the other front brake is applied, eventually eliminating the problem.

The Aspen hit the floor of the North American International Auto Show earlier this year with mixed reviews -- many critics thought the beast was ugly and represented a bad move for Chrysler as SUV sales tanked thanks to high gas prices. Chrysler dealers were clamoring for an SUV, however, and the sharp interior, distinctive Chrysler styling (complete with Crossfire-esque ridges on the hood) and high level of utility may go a long way in giving Chrysler the edge it needs to make a profit comeback for the second half of the year.

Trailer Sway Control will also be extended to the Aspen's stable mate, the 2007 Dodge Durango.

[Source: Chrysler]

KGP Photography caught these shots of what looks to be a surprisingly muscular 2008 Dodge Grand Caravan, likely souped-up to compete with a full slate of new Asian minivans. The lines appear reminiscent of the marque's own Magnum and Durango, losing the overtly-rounded aesthetic that has long been its trademark. With the Asian competition bearing down, expect this one to have a more powerful engine and more safety features compared to the current model.

Oh, and remember the agreement between DCX and Volkswagen? What you see here may be the foundation upon which VW builds its new people-carrier.

[Source: Edmunds Inside Line]