dodge advertising

Dodge is giving its customers a chance to win a 2012 Journey – one of three, actually – provided they're able to go out and find it. The automaker's new marketing campaign calls the Journey a "Search engine for the real world," and this new take on the traditional car giveaway relies ...

Automobiles and footwear, they're not that different, right? They're both transportation devices; Jimi said "his dusty boots is his Cadillac," putting it all in perspective. Sergio Marchionne has Balkanized the marketing of Chrysler's divisions, and Dodge has taken the opportunity to split from ...

Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots ...

In its quest to clean up television, could the Federal Communications Commission go after automotive advertising? USA Today wonders how the cuddly-wuddly FCC may react to some of the in-your-face commercials currently being shown in your home. The story cites Volkswagen's "Safe Happens" Passat ...