As the presenting sponsor of Discovery Channel's Shark Week for the second year in a row, Volkswagen is upping its game when it comes to helping to provide coverage of the man-eating fish. For us car nuts, VW is following up last year's Beetle Shark Cage by removing the top of its marketing masterpiece to create what is surely the least cagey shark cage ever made.
We recently told you about the Volkswagen Beetle shark cage constructed as a tie-in with Discovery Channel's Shark Week, now you can see it in action. Well, briefly – the video below spends a lot more time talking about it than actually showing it in action, but you'll just have to tune into Shark Week (next week) for that.
What do sharks and the Volkswagen Beetle have in common? No, this isn't a joke. We can't really come up with any uncontrived correlations, but that isn't stopping VW from being the title sponsor of Discovery Channel's 25th annual Shark Week.
If you've ever sunk a Saturday afternoon watching a Wheeler Dealers marathon on BBC America, we don't need to tell you the show is plenty addictive. A tag team salesman and mechanic snag slightly run-down cars and SUVs, fix a few simple problems and flip them for a profit in the UK.
Ever wonder what would happen if the guys from Jersey Shore gained 200 pounds, went to jail for racketeering and opened a car dealership? Neither have we. In its infinite thirst for trashy reality television, Discovery Channel has decided to answer that unasked question with a new reality show called Carfellas.
A 61-year-old pedestrian has died in Vancouver as a result of being struck by a fake taxi owned by the Canadian version of the popular reality game show Cash Cab. According to Forbes, the incident occurred on Friday night after filming. The fake cab was returning from a shoot and celebrity host Adam Growe (above) was not behind the wheel at the time. The vehicle was being driven by one of the show's producers. The victim was transported to a local hospital before dying of his injuries. According
Fans of British car shows take heart. Nope, we're not talking about Top Gear, but it's cross-town rival Fifth Gear. The Channel 5 car show that picked up after the original Top Gear was canceled was itself the victim of cutbacks recently. In the face of reduced viewership (compared to the five million who watch Top Gear regularly) and reduced ad revenue from belt-tightening automakers, network executives canceled the show back in October. By December, however, sources indicated that there was st
For World Rally Championship fans living in the U.S., it's been tough to keep up on the action, as domestic television coverage has been virtually nonexistent for some time now. That's about to change, however, as the series has inked a deal with Discovery Communications' HD Theater, a channel with an audience of 633 million. HD Theater has committed to show weekly coverage "from every round of the championship" beginning in October, and it will also air shows featuring related WRC content and n
Among our top three Christmas gifts from last year was Speed, Style and Beauty, a masterwork of images and text that details some of the many vehicles owned by fashion mogul and car guy-extraordinaire Ralph Lauren. It's proved to be our defacto time-waster when there's nothing on the tube and little to report on the site. While static shots of one of the most comprehensive collections is all well and good, Discovery will be upping the ante this Saturday at 8PM EST/PST when it premiers Speed, Sty