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REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group

Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers – those loyal to now-closed dealerships – with significant financial incentives. According to Automotive News, GM started sending 950,000 letters out last week to customers of stores which have shut down or lost a brand franchise. Included in the correspondence are $1,000 to $2,000 discounts towards purchasing vehicles from one of GM's four surviving U.S. brands (the incentive amount is ... Read more →

REPORT: Opel to cut prices 40% in order to save jobs? Jonathon Ramsey

Sometimes deals get made, and then the dealmakers have to employ some pretty creative tactics to get the terms to work. Magna's deal for Opel included taking €1.5 billion in short term loans ...

Let the incentive wars begin! Erin Mays

GM sales incentives alive and well Eric Bryant

Despite GM's widely promoted "value pricing" program, the automaker is still a compulsive user of short-term incentives to boost sales. Coming up, the GM "March Madness" promotion ...

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REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group 1 month ago on Autoblog

REPORT: Opel to cut prices 40% in order to save jobs? 6 months ago on Autoblog

Sometimes deals get made, and then the dealmakers have to employ some pretty creative tactics to get the terms to work. Magna's deal for Opel included taking €1.5 billion in short term loans from the German government, the string attached being that Magna had to guarantee German jobs. Saving ...

Let the incentive wars begin! 3 years ago on Autoblog

Following news that Chrysler will start up employee pricing discounts again this summer, General Motors is jumping into the sandbox, only this time taking another tack -- zero percent financing for six years for many 2006 models, which is expected to be announced next week. It's a way for ...

GM sales incentives alive and well 3 years ago on Autoblog

Despite GM's widely promoted "value pricing" program, the automaker is still a compulsive user of short-term incentives to boost sales. Coming up, the GM "March Madness" promotion (and was there ever a more appropriate tagline?). The Detroit News cites leaked GM documents ...

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

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