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    Report: Ford Focus EV's slow sales trigger massive incentives
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    The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 ...

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    Report: Mercedes-Benz offering up to $5,000 discounts to VIPs
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    In an effort to take the US luxury-sales crown from BMW, Mercedes-Benz is offering some sweet deals. The German carmaker has told its US dealers they can offer discounts up to $5,000 on the GL-Class SUV for "VIP customers," a distinction to be determined by general managers. The program ...

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    Report: Costco adds discounted auto parts, accessories and service for members
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    Costco has been in the car business for years, offering a few vehicles to members at attractive rates. The warehouse chain also sells tires and discounted fuel. Now Costco wants to take its discounting model right to the dealer service bay. Automotive News reports that Costco has negotiated a ...

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    Report: Strong Canadian loonie leads to Porsche price cuts
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    Put this down as a public service announcement for rich people: A strong loonie is what our neighbors to the north have all been waiting for. Thanks to the loonie's climb up the currency value charts, Porsche has dropped prices of its line by two percent. A Boxster is suddenly $4,000 loonies ...

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    REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group
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    Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers – those loyal to now-closed dealerships – with significant financial incentives. According to Automotive News, GM started sending 950,000 ...

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    REPORT: Opel to cut prices 40% in order to save jobs?
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    Sometimes deals get made, and then the dealmakers have to employ some pretty creative tactics to get the terms to work. Magna's deal for Opel included taking €1.5 billion in short term loans from the German government, the string attached being that Magna had to guarantee German jobs.Saving ...

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    Let the incentive wars begin!
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    Following news that Chrysler will start up employee pricing discounts again this summer, General Motors is jumping into the sandbox, only this time taking another tack -- zero percent financing for six years for many 2006 models, which is expected to be announced next week. It's a way for ...

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    GM sales incentives alive and well
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    Despite GM's widely promoted "value pricing" program, the automaker is still a compulsive user of short-term incentives to boost sales. Coming up, the GM "March Madness" promotion (and was there ever a more appropriate tagline?).The Detroit News cites leaked GM documents ...

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