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12Report: GM struggling to market fuel efficient turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well-regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?

77Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?

3What's old is new again: VW developed auto start/stop, DI in 1980

The great risk in predicting the future is that the odds are great that you will be wrong. Every once in while, though, you nail the ideas almost dead on. For some amusement, it's always fun to go back and peruse old issues of magazines like Popular Science and Popular Mechanics to see what they predicted cars would look like in the next century (that would be the one we live in right now).

27If it's direct-injected and sold in America, it's on this list

Direct injection is exciting technology in that it allows car enthusiasts to have their cake and eat it too. How so? By both improving fuel efficiency and increasing horsepower. This being the case, it's not surprising that automakers from all ends of the world are embracing the tech and selling their resultant wares right here in the U.S. of A.

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