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Rolls-Royce

Automotive assembly plants have a reputation of being crusty, grungy places - often in stark contrast to the new cars they're assembling. But the truth is that modern auto plants are surprisingly clinical in their cleanliness. These days, you can almost hear company officials boasting that their assembly lines are almost clean enough to eat off of - so that's just what Rolls-Royce has gone and done.

The elite British automaker invited one hundred of its best customers up to its facility in Goodwood for a special dinner that had them dining right on the assembly line - or on tables set up there upon, anyway (the chandeliers were a nice touch, eh?). The guests arrived by chauffeured Phantom or by helicopter before being shown around the plant via red carpet, where craftsmen showed them their handiwork and even let them try their hand at some of it, finishing off with an up-close-and-personal encounter with the new Series II model. Sounds like our kind of fine dining.

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Rolls-Royce invites customers to dine on its assembly line originally appeared on Autoblog on Fri, 08 Jun 2012 08:01:00 EST. Please see our terms for use of feeds.

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