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15Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more.

85Daimler CEO says nobody is making money on EVs right now

B-Class ED Launches At 399 Euros A Month

What do you charge for a vehicle you're going to lose money on? If you're Mercedes-Benz and the vehicle in question is the B-Class Electric Drive, you offer it for lease for just 399 euros ($498) a month with a down payment of 8,473 euros ($10,582). If Daimler was going to price it honestly, it seems, the number would have to be a lot higher.

9The Carlos and Dieter Show promises more collaboration

Daimler, Renault-Nissan Expand Alliance

Daimler and Renault-Nissan said Friday the automakers have expanded their four-year-old alliance to include putting a Renault diesel in the Mercedes C-Class, a Mercedes gasoline engine in an Infiniti and possibly will involve automated driving technologies in the near future. At a joint Paris Motor Show press conference dubbed 'The Carlos and Dieter Show' by European media, Renault-Nissan CEO Carlos Ghosn and Daimler CEO Dieter Zetsche said the alliance between the automakers is running strong a

42Mercedes boosts CLA supplies, says it could sell twice as many

It's been a few months since we talked about the Mercedes-Benz CLA's status as an unmitigated hit, but a new story from Automotive News will allow us to revisit the sleek, fast-selling, four-door home run. Production has been increased again, with some of the extra capacity destined for US showrooms.

9Mercedes, DVAG continue sponsoring Michael Schumacher [UPDATE]

Up until his tragic accident that left him in a coma, Michael Schumacher was still one of the highest-paid Formula One drivers in the world... even though he was no longer actively competing. That came down to the numerous lucrative personal sponsorship arrangements that the seven-time world champion retained even after retirement. But while some of his sponsors have been canceling their arrangements with Michael as he fights to recover, Mercedes is reportedly committed to standing by its former

17Mercedes won't build subcompact, Smart may

Mercedes-Benz has been profiting mightily from compact cars recently. Its Kecskemét, Hungary, factory added a third shift to keep up with demand, and company's US arm called the CLA-Class, its "best launch in 20 years." However, Daimler boss Dieter Zetsche says the Mercedes brand won't be getting any smaller, subcompact models; they will be reserved for the Smart brand.

8Next-gen Smart ForTwo, ForFour will be even smaller

As expected, the new four-seat vehicle that Daimler AG's Smart division is will start selling later this year will still be pretty darn short. Daimler CEO Dieter Zetsche, speaking at the Mercedes-Benz parent company's annual press conference, disclosed a few details about both the next-generation Smart ForTwo and the new Smart ForFour, according to World Car Fans.

95Daimler boss says fuel cell vehicles will be disappointing for at least 10 years

Daimler AG CEO Dieter Zetsche is pretty confident about the imminence of self-driving cars. Hydrogen fuel-cell vehicles? Not so much. He didn't even get into the possibility of self-driving fuel-cell vehicles, but we're okay taking future technologies one at a time.

39VW, Daimler CEOs take pay cuts in 2013, GM's Akerson stays the course

Amidst slow auto sales in Europe, top executives at both Volkswagen and Daimler AG will be receiving pay cuts in 2013, which comes at the same time as conflicting reports of a possible pay increase for General Motors CEO Dan Akerson (right). According to Automotive News Europe, VW CEO Martin Winterkorn (center) and Daimler CEO Dieter Zetsche (left) are set to make less this year, but while a number of reports (including Automotive News) suggested that GM has requested a pay increase for Akerson,

16Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall perfor

87Mercedes delivers new Popemobile in Rome

Catholics already have a celebration in December in honor of a figure with a nine-month gestation, and that's exactly how long it took the latest Mercedes Benz Popemobile to go from conception to delivery. While The Messiah arrived in a manger, the new Popemobile was delivered by company head Dieter Zetsche, who said "It is an honor for Mercedes-Benz to be accompanying His Holiness Pope Benedict XVI on his future journeys with our new Popemobile."

43Mercedes could reclaim No. 2 luxury spot from Audi by 2015

A report by the Center of Automotive Research at the university of Duisburg-Essen in Germany has revealed that Mercedes-Benz, currently the number three luxury carmaker, could move up to number two in 2015, Automotive News reported. Mercedes owned the second slot until last year, when Audi overtook it. BMW has held the lead in the luxury market since 2005.

6Expect Daimler's new plant to be right next to Nissan's in Mexico

It was only a few weeks ago that Mercedes-Benz CEO Dieter Zetsche laid out his global sales vision for the brand, aiming to be the world's Number One luxury automaker by 2020 with 2.7 million annual sales. One component of that plan is building another plant in North America, and a report by the TheDetroitBureau.com indicates that the plant will be built in Aguascalientes, Mexico – right next to a Nissan assembly plant that's already there.

6Translogic hangs out with Daimler's Zetsche and Ford's Mulally at CES

Usually our sister publication Translogic is out putting futuristic transportation hardware through the paces or talking to geeks who are trying to reimagine the very infrastructure of our world. But this week, the show has a decidedly more conventional subject: Interviews with Daimler CEO Dieter Zetsche and Ford CEO Alan Mulally.

31Daimler planning to open new plant in North America

Size still matters, but the quest to be number one is also getting more headlines. Mercedes-Benz is the latest to stake its future on taking the top slot, with CEO Dieter Zetsche aiming to be the world's largest premium maker by 2020. The specific number is 2.7 million vehicles sold that year, which represents an astronomical jump from 2011 sales of 1.26 million vehicles.

59Mercedes boss Zetsche offends Cubans with Che Guevara joke

For every college student with a Che Guevara poster on their dorm room walls and a copy of Motorcycle Diaries on their shelves, there are plenty of Americans who remember the communist leader as a cold-blooded killer. That's the problem with revolutionaries; they're nothing if not divisive. Mercedes-Benz recently received a first-hand lesson in just how polarizing Guevara himself can be after the company used a massive image of the leader in the company's presentation on car sharing at CES.

AddMercedes-Benz says E-Class hybrid makes cool cars greener

In between debuting the Smart for-us and SL on the floor of the Detroit Auto Show today, Mercedes-Benz thought it right to bring out two brown cars that are actually green: diesel and gasoline flavors of the E-Class hybrid. In fact, the E300 diesel hybrid is so efficient that Mercedes calls it the "world's most economical luxury-class model." Unsurprisingly, the diesel will launch in Europe while the gas-powered E400 hybrid will arrive first in America and will later come to Japan, China and oth

20Mercedes-Benz says E-Class hybrid makes cool cars greener

In between debuting the Smart for-us and SL on the floor of the Detroit Auto Show today, Mercedes-Benz thought it right to bring out two brown cars that are actually green: diesel and gasoline flavors of the E-Class hybrid. In fact, the E300 diesel hybrid is so efficient that Mercedes calls it the "world's most economical luxury-class model." Unsurprisingly, the diesel will launch in Europe while the gas-powered E400 hybrid will arrive first in America and will later come to Japan, China and oth

15Zetsche not keen to hand over Mercedes-Benz to Bernhard just yet

Reuters reports that Daimler CEO Dieter Zetsche (pictured) isn't quite ready to hand over the keys to the Mercedes-Benz kingdom. Zetsche currently serves as the head of both Daimler and Mercedes-Benz, and investors had hoped that the CEO would begin grooming his second in command, Wolfgang Bernhard, to take over at the German automaker. That doesn't look to be happening any time soon, however, even though Zetsche's contract runs out at the end of 2013. According to the report, the CEO maintains

16Daimler CEO Zetsche subject of bizarre manslaughter probe [UPDATE]

Daimler CEO Dieter Zetsche is being investigated for involuntary manslaughter after a 27-year-old engineer was killed in a test track accident caused by an intern. Apparently, the intern somehow wound up with the keys to an unspecified fast car, and things turned sour.

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