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dieter zetsche

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    Report: Mercedes, DVAG continue sponsoring Michael Schumacher [UPDATE]
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    Up until his tragic accident that left him in a coma, Michael Schumacher was still one of the highest-paid Formula One drivers in the world... even though he was no longer actively competing. That came down to the numerous lucrative personal sponsorship arrangements that the seven-time world ...

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    Report: Mercedes won't build subcompact, Smart may
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    Mercedes-Benz has been profiting mightily from compact cars recently. Its Kecskemét, Hungary, factory added a third shift to keep up with demand, and company's US arm called the CLA-Class, its "best launch in 20 years." However, Daimler boss Dieter Zetsche says the Mercedes brand won't be ...

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    Report: VW, Daimler CEOs take pay cuts in 2013, GM's Akerson stays the course
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    Amidst slow auto sales in Europe, top executives at both Volkswagen and Daimler AG will be receiving pay cuts in 2013, which comes at the same time as conflicting reports of a possible pay increase for General Motors CEO Dan Akerson (right). According to Automotive News Europe, VW CEO Martin ...

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    Report: Zetsche's CEO tenure extended through 2016 at Daimler
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    There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts ...

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    Official: Mercedes delivers new Popemobile in Rome
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    Catholics already have a celebration in December in honor of a figure with a nine-month gestation, and that's exactly how long it took the latest Mercedes Benz Popemobile to go from conception to delivery. While The Messiah arrived in a manger, the new Popemobile was delivered by company head ...

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    Report: Mercedes could reclaim No. 2 luxury spot from Audi by 2015
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    A report by the Center of Automotive Research at the university of Duisburg-Essen in Germany has revealed that Mercedes-Benz, currently the number three luxury carmaker, could move up to number two in 2015, Automotive News reported. Mercedes owned the second slot until last year, when Audi ...

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    Rumormill: Expect Daimler's new plant to be right next to Nissan's in Mexico
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    It was only a few weeks ago that Mercedes-Benz CEO Dieter Zetsche laid out his global sales vision for the brand, aiming to be the world's Number One luxury automaker by 2020 with 2.7 million annual sales. One component of that plan is building another plant in North America, and a report by the ...

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    Video: Translogic hangs out with Daimler's Zetsche and Ford's Mulally at CES
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    Usually our sister publication Translogic is out putting futuristic transportation hardware through the paces or talking to geeks who are trying to reimagine the very infrastructure of our world. But this week, the show has a decidedly more conventional subject: Interviews with Daimler CEO Dieter ...

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    Report: Daimler planning to open new plant in North America
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    Size still matters, but the quest to be number one is also getting more headlines. Mercedes-Benz is the latest to stake its future on taking the top slot, with CEO Dieter Zetsche aiming to be the world's largest premium maker by 2020. The specific number is 2.7 million vehicles sold that year, ...

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    Report: Mercedes boss Zetsche offends Cubans with Che Guevara joke
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    For every college student with a Che Guevara poster on their dorm room walls and a copy of Motorcycle Diaries on their shelves, there are plenty of Americans who remember the communist leader as a cold-blooded killer. That's the problem with revolutionaries; they're nothing if not divisive. ...

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    Detroit: Mercedes-Benz says E-Class hybrid makes cool cars greener
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    In between debuting the Smart for-us and SL on the floor of the Detroit Auto Show today, Mercedes-Benz thought it right to bring out two brown cars that are actually green: diesel and gasoline flavors of the E-Class hybrid. In fact, the E300 diesel hybrid is so efficient that Mercedes calls it ...

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    Report: Zetsche not keen to hand over Mercedes-Benz to Bernhard just yet
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    Reuters reports that Daimler CEO Dieter Zetsche (pictured) isn't quite ready to hand over the keys to the Mercedes-Benz kingdom. Zetsche currently serves as the head of both Daimler and Mercedes-Benz, and investors had hoped that the CEO would begin grooming his second in command, Wolfgang ...

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    Report: Daimler CEO Zetsche subject of bizarre manslaughter probe [UPDATE]
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    Daimler CEO Dieter Zetsche is being investigated for involuntary manslaughter after a 27-year-old engineer was killed in a test track accident caused by an intern. Apparently, the intern somehow wound up with the keys to an unspecified fast car, and things turned sour. Daimler says the ...

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    Daimler Chairman Dieter Zetsche to keynote CES 2012
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    Following in the footsteps of Ford's Alan Mulally and Audi's Rupert Stadler, Daimler chairman and Mercedes-Benz head honcho Dieter Zetsche will deliver the keynote at CES this January. Zetsche's address – and Mercedes' first time at CES – is part of a larger push to bring even more ...

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    Daimler CEO: Maybach on the bubble in 2012
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    2011 Maybach 62 – Click above for high-res image gallery
    Daimler CEO Dieter Zetsche said this week at the 2011 Detroit Auto Show that the German automaker will decide by year-end whether or not to shutter its super-luxury Maybach division. The line of cars, meant to compete against the ...

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    Benz, James Benz: Rumors resurface of Aston/Mercedes tie-up
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    2010 Aston Martin DBS Carbon Black – Click above for high-res image gallery
    Reports are surfacing once again hinting at possible future collaboration between Mercedes-Benz and Aston Martin. Earlier reports had forecast that the two firms could share engines and even platforms, the aborted ...

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    Mercedes-Benz will do the 'unthinkable' to go green
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    2012 Mercedes-Benz CLS – Click above for high-res image gallery
    At the Mercedes press conference during last week's Paris Auto Show, the company rolled out its CLS – the car everyone was really there to see – for dessert. We couldn't have our pudding without eating our meat, ...

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    Report: Daimler denies Zetsche will be replaced by Bernhard soon
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    There's no question that Wolfgang Bernhard is well liked by the boys at Daimler. In fact, rumor has it that he's currently being groomed (for the second time, actually) to take the reins at Daimler's Mercedes-Benz automotive unit. If you believe the rumors, the only real question is when Bernhard ...

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    Zetsche betting on World Cup, adding bigger Benz incentives if Germany wins tourney
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    The 19th World Cup is set to kick off later this week, and Mercedes-Benz is throwing its weight behind the company's home team in the global competition. Silver Arrow head honcho Dieter Zetsche has just rolled out a wave of incentives in Germany to promote both the brand's association with the ...

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    Daimler reportedly cutting ties with Iran over nuclear program
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    With pressure mounting on Iran to halt its nuclear program, Daimler is reportedly joining the growing list of businesses – German ones especially – that are reducing their commercial activities with the rogue nation. Daimler has strong business ties in Iran, principally centered ...

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