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Every industry develops its own slang – mastering it brings people together as part of a group and makes communication harder for outsiders to understand. Given the less-than-sterling reputation that car salesmen have among many consumers, it should be no surprise that they also have their own insider jargon. Much of the lingo is now finally coming to light in one place thanks to an Ohio lawyer specializing in 'lemon law' cases who keeps a dictionary of the terms on his website.

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Toyota's "What's the plural of Prius?" contest has garnered more than 1.5 million votes so far spread among the five choices: Prien, Prii, Prium, Prius and Priuses. In the lead is "Prii," with 25 percent, followed a hair later by "Prius" at 24 percent, then there's daylight with "Priuses" at 20 percent, "Prien" at 18 percent, and "Prium" at an unheralded 12 percent.

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