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It's no secret that EMTs, firefighters and emergency room nurses have a perverse sense of humor, especially when it comes to motorcycle riders. It's a sort of defense mechanism against the visual horrors those occupations impart on those who work them, and with the mortality rate among bike ...
The shadowy crowd behind motorcycle marketing must be a strange bunch. A quick survey of the landscape yields a host of eye-rolling slogans from the "I wanna ride" of Honda to the painfully cliché "Let the good times roll" of Kawasaki. For all of the genuine passion that bike enthusiasts ...