Honda and Toyota may not be joining their colleagues at Nissan, Mitsubishi and Suzuki in canceling their participation in this year's Detroit Auto Show, but they still won't be laying on the glitz and glamor that have become the mainstay of past events.
When the North American International Auto Show opens up its doors in Detroit this January, one automaker will be noticeable absent from the party. Porsche has decided that its marketing dollars are better spent on "direct customer contact," according to Tony Fouladpour, Porsche's N.A. spokesperson. "It was purely a business decision," Fourladpour goes on to say in an interview with Automotive News, citing that only 290 Porsches were sold in Michigan in 2006, versus nearly 9,000 in California.