designworksusa


Schaffer to lead BMW's California design studio [w/VIDEO]

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. Kloos is moving back to Germany to run Department of Context Design and Advanced Development for the Werks. The California studio was launched in 1972 by designer Chuck Pelly and purchased by BMW in 1995. Over the years, Designworks has been responsible for products ranging from coffee ... Read more →

Finally, a good reason to take the bus: BMW street furniture Jonathon Ramsey

BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years ...

Bavaria's new Flagship: Cruiser 55 sailboat by BMW DesignworksUSA Noah Joseph

The term "flagship" gets thrown around a lot in the auto biz, but this time the term really fits the mold. Styled by the the automaker's design firm, the BMW DesignworksUSA Bavaria Cruiser 55 ...

BMW DesignworksUSA pens Bavaria Deep Blue 46 motoryacht Noah Joseph

You might think that BMW's designers would be busy enough coming up with new segment-busting crossovers or toning down Chris Bangle's "flame-surfacing" design language, but they've found the time ...

Zeydon builds the BMW of yachts Jonathon Ramsey

Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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