designworks


Schaffer to lead BMW's California design studio [w/VIDEO]

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. Kloos is moving back to Germany to run Department of Context Design and Advanced Development for the Werks. The California studio was launched in 1972 by designer Chuck Pelly and purchased by BMW in 1995. Over the years, Designworks has been responsible for products ranging from coffee ... Read more →

Finally, a good reason to take the bus: BMW street furniture Jonathon Ramsey

BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years ...

Zeydon builds the BMW of yachts Jonathon Ramsey

Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was ...

BMW studio designs jet for fictional Russian billionaires Dan Roth

Imagine you're a Russian magnate with a globetrotting lifestyle. What could be more perfect than your very own Boeing 787? BMW Designworks USA was apparently picturing a cross between a James Bond ...

Schaffer to lead BMW's California design studio [w/VIDEO] 1 month ago on Autoblog

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. Kloos is moving back to Germany to run ...

Finally, a good reason to take the bus: BMW street furniture 2 months ago on Autoblog

BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years of consultations with Landscape Forms, a company specializing in outdoor site furniture, ...

Zeydon builds the BMW of yachts 1 year ago on Autoblog

Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was only a matter of time before they put pen to paper and created a yacht, this particular example being a ...

BMW studio designs jet for fictional Russian billionaires 2 years ago on Autoblog

Imagine you're a Russian magnate with a globetrotting lifestyle. What could be more perfect than your very own Boeing 787? BMW Designworks USA was apparently picturing a cross between a James Bond Villain and a successful Gen-Xer when they dreamt up a custom interior, converting the sky-dwelling ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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