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    BMW takes to the skies with Sennheiser aviation headset
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    Though its product range these days is restricted to automobiles and motorcycles, BMW is no stranger to aviation. After all, that's how it got its start. But that was a long time ago. More recently, however, the Bavarian automaker's design consultancy division has gotten its parent company back ...

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    Report: BMW DesignworksUSA gets on track with San Francisco BART contract
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    BMW: Bus, Metro, Walk. That was the tongue-in-cheek acronym we used to refer to public transport back in Montreal where this blogger grew up, but it's San Francisco that's about to have its underground mass transit system overhauled by BMW. The Bay Area Rapid Transit System (BART) is the ...

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    Schaffer to lead BMW's California design studio [w/VIDEO]
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    Click above to view the videos after the jump
    BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. ...

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    Finally, a good reason to take the bus: BMW street furniture
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    BMW street furniture – Click above for high-res image gallery
    BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years of consultations with Landscape ...

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    Bavaria's new Flagship: Cruiser 55 sailboat by BMW DesignworksUSA
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    Bavaria Cruiser 55 by BMW DesignworksUSA – Click above for a high-res image gallery
    The term "flagship" gets thrown around a lot in the auto biz, but this time the term really fits the mold. Styled by the the automaker's design firm, the BMW DesignworksUSA Bavaria Cruiser 55 became the ...

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    BMW DesignworksUSA pens Bavaria Deep Blue 46 motoryacht
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    Click above to view the Bavaria Deep Blue 46 by BMW DesignworksUSA in high resolution
    You might think that BMW's designers would be busy enough coming up with new segment-busting crossovers or toning down Chris Bangle's "flame-surfacing" design language, but they've found the time to dabble in ...

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