Autoblog

Scion owners recently submitted pics of their personalized vehicles, including tC, xA, xB, and xD models, to the company for evaluation. The loyal owners were participating in Scion's "United by Individuality" brand campaign, designed to put individuals' modified vehicles in magazines, on billboards, even projected onto movie screens. More than 300 cars made the cut, and they soon found themselves in the Nevada desert for a photo shoot that included racing, tuning events, and even music performances. Shown above is a stunning aerial shot of more than 200 cars parked – very well we might add – at the event. The ad campaign launches in movie theaters July 21, while the other media won't go live until August 4th.

[Source: Edmunds Inside Line]

Chrysler has released some video of the Challenger zooming around on some desert tarmac. We think that this video is from the same shoot that produced the teaser pics we all salivated over before the Challenger was officially unveiled. With that, on to the video, after the jump. Hit the gallery for more stills, while you're at it.

[Source: Chrysler]

Testing new semiconductor products doesn't always have to be boring - or at least not when a chipmaker is run by an ex-motocrosser. Micron CEO Steve Appleton will be driving a Porsche-powered Baja Tour Car buggy in the upcoming SCORE Baja 1000, and his company's Lexar flash memory and image sensing products will record the entire journey. This is said to be the first complete video recording ever assembled of the race, which underscores the nastiness of this environment.

The point of competing in this treacherous point-to-point race across the desert is simple - Micron wishes to compete in the automotive market, and this represents a high-visibility means to prove that its products are up to the task (the automobile being somewhat more intense than your average PC or digital camera). And, well, we're guessing that it's a lot more fun than babysitting some parts in a test lab.

The Baja 1000 will be run on Nov. 15-18, and Micron will be posting updates at http://baja.micron.com/ (right now, that link just kicks you to their automotive products website).

[Sources: CNN, Micron]