Autoblog

As if Ferrari needed any help promoting its brand, they've gone and hired Dany Bahar. During his tenure at Red Bull, the intrepid Turk transformed the energy drink company from a simple sponsor into team owners, first acquiring Red Bull Racing from Ford when Jaguar's F1 team went bust, then going in on an unprecedented second team – Scuderia Toro Rosso – and even spearheading Toyota's entry into NASCAR in a team owned by... you guessed it, Red Bull. Bahar also orchestrated the deal that brought Ferrari power to Red Bull last season and to STR for 2007.

Bahar left Red Bull way back in February, and it didn't take long before the rumors of his defection to Maranello started flying around like a club-going teenager jacked up on taurine. Although the speculation initially indicated that Bahar would assume a role at the Scuderia, Ferrari announced that he'd be put in charge of a new department that will operate alongside the racing team and road-car divisions, and report directly to the CEO.

With the construction of the Ferrari World theme park already under way, the company's merchandizing efforts already seem to be at full tilt. It'll be interesting, therefore, to see what new direction Bahar takes the brand.

[Source: Italiaspeed]

The French military may not be fighting in Iraq, but their tires are: Michelin just landed an exclusive $1.7 billion contract with the US Department of Defense to supply the American military behemoth with tires. For the next ten years (at least), every vehicle in the US Army, Navy, Air Force and Marine Corps deployed around the world will be shod in Michelin rubber.

This isn't the first Pentagon contract Michelin has won, either. The French tire company previously won a contract worth $700 million to supply the tires for all US warplanes. In order to meet the enormous supply demands of the US military, Michelin has invested a reported $16 million. For the sake of our brave boys and girls serving overseas, let's hope the French tires don't throw up their arms and surrender at the first time of trouble. (No whitewalls, please.)

[Source: F1i.com]