Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Two more out the door: Meyer and Murtagh leave Chrysler]]>http://www.autoblog.com/2008/12/27/two-more-out-the-door-meyer-and-murtagh-leave-chrysler/http://www.autoblog.com/2008/12/27/two-more-out-the-door-meyer-and-murtagh-leave-chrysler/http://www.autoblog.com/2008/12/27/two-more-out-the-door-meyer-and-murtagh-leave-chrysler/#commentsFiled under: ,

A little over a year ago, Chrysler was poaching and hiring folks with big brains to be a part of its executive turnaround team. Now a few of those hires, along with the old guard, are walking out the front door. Deborah Meyer came over from Toyota, where she had been VP of marketing for Lexus, and she took over the chief marketing officer spot at the Chrysler, LLC. At the time we wrote, "She must have been aware of the situation when she accepted the offer, however, so perhaps she sees hope in Chrysler's new beginning." Apparently, hope ran out, and Meyer has vacated her post effective immediately.

Phil Murtaugh ran General Motors' gangbuster operations in China, left the company, and then was picked up by Chrysler a few months later. He fulfilled the same role at Chrysler, yet with the Chery/Dodge Hornet as the most public example, he couldn't engineer the same success. He has called "Time!" at Chrysler, and leaves at the end of this month. Meyer and Murtaugh's departures this month follow those of Chrysler's global purchasing head and its global service and parts head. Thanks for the tip, Derek!

[Source: Auto News, Sub Req.]

Two more out the door: Meyer and Murtagh leave Chrysler originally appeared on Autoblog on Sat, 27 Dec 2008 16:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>asiachryslerdeborah meyerDeborahMeyermarketingpersonnel changesPersonnelChangesphil murtaughPhilMurtaughSat, 27 Dec 2008 16:02:00 EST<![CDATA[Good luck! Chrysler hires Lexus' ex-president of marketing]]>http://www.autoblog.com/2007/08/15/good-luck-chrysler-hires-lexus-ex-president-of-marketing/http://www.autoblog.com/2007/08/15/good-luck-chrysler-hires-lexus-ex-president-of-marketing/http://www.autoblog.com/2007/08/15/good-luck-chrysler-hires-lexus-ex-president-of-marketing/#commentsFiled under: , ,

Chrysler has announced that it's hired Deborah Wahl Meyer to be its new vice president and chief marketing officer (CMO), replacing George Murphy, who retired last May. Meyer comes from Toyota, where she's worked since 2001, most recently as the VP of marketing for Lexus. The report from Automotive News pretty much ends there, but we found this article on adage.com that reveals what Meyer may have in store.

It appears Ms. Meyer will report directly to Bob Nardelli, the recently appointed CEO of Chrysler. Mr. Nardelli is expected to slash Chrysler's advertising budget just like he did as CEO of Home Depot. Apparently Nardelli views an advertising budget as a deep reservoir of available funds, as another source expects him to trim it further to pay for Chrysler's extremely high warranty costs at the moment.

So it appears Meyer may have one hand tied behind her back when she becomes Chrysler's new CMO. She must have been aware of the situation when she accepted the offer, however, so perhaps she sees hope in Chrysler's new beginning.

[Source: Automotive News, Ad Age]

Good luck! Chrysler hires Lexus' ex-president of marketing originally appeared on Autoblog on Wed, 15 Aug 2007 18:31:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>chief marketing officerChiefMarketingOfficerchryslerCMOdeborah meyerdeborah wahl meyerDeborahMeyerDeborahWahlMeyermarketingWed, 15 Aug 2007 18:31:00 EST