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Marketing to younger buyers can be a funny thing. Sometimes, the more you try to sell Generation XYZPDQ on a car, the more it ensures you will sell to older buyers looking to feel young again. Scion has been toying with this concept ever since it was founded in 2002. The Toyota offshoot's latest ...
According to Automotive News, Scion is in the midst of rethinking its company strategy to help pull the Toyota offshoot out of its current sales slump. Originally, the automaker's executives envisioned a brand with quick product cycles that promised to keep its hardware fresh and ...