Volkswagen is preparing a program to award TDI owners with pre-paid cards. The official announcement is slated for Monday, Nov. 9.
The Fact Checker column in the Washington Post takes issue with a key report attacking dealer franchise laws. The paper, written at the Department of Justice in 2009, attempts to justify allowing manufacturers to sell directly to consumers, but because of some bad research, tried to make its case by citing a failed GM direct-sales program that had shut down years earlier.
You remember Rikk Wilde. The Chevrolet regional manager became an immediate sensation last fall when he stammered through his World Series presentation and invoked the now-famous "technology and stuff" catchphrase to describe the automaker's latest offerings. As it turns out, he's not the only car guy struggling to offer more specifics on the newest automotive technology.
Billionaire investor George Soros and his company Soros Fund Management are seriously investigating following Warren Buffett's lead and buying an auto dealer body. A Soros representative was reportedly trying to sell dealers on the idea during a private dinner, indicating that current management would stay in place, if the company invested.
Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.