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Automotive journalism legend David E. Davis, Jr., may find himself heading a new magazine if an independent effort to spiff up Detroit's image can find a footing. New York's Kelmenson, Davis (yes, that Davis) & Associates is trying to turn up $50 million to create a non-profit entity to spread the word about the great strides domestic automakers have made lately. The concept, which would be outwardly similar to the "Got Milk" campaign, was developed by Tony Kuhn, an executive partner at KDA.

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