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While things have been quiet on the Tesla legal front in the battle for recognition between Martin Eberhard and Elon Musk, some of the bystanders in the saga are continuing to come forward with their takes of the story. Earlier this week, we heard from Tesla's former senior vice president of marketing, Darryl Siry, in a piece that ran on Wired. Now, former communications director David Vespremi is responding with a counterpoint to Siry's article.
While things have been quiet on the official legal front in the battle for recognition between Martin Eberhard and Elon Musk, some of the bystanders in the saga are continuing to come forward with their takes of the story. Earlier this week we heard from Tesla's former SVP for marketing Darryl Siry in a piece that ran on Wired. Now, former communications director David Vespremi is responding with a counterpoint to Siry's article.
As the legal battle between Elon Musk and Martin Eberhard continues to percolate, a new/old voice has chimed in publicly on the controversy for the first time. Current Peppercom clean-tech analyst and ex-Tesla SVP of Marketing Darryl Siry has penned a piece for Wired that gives a different spin on the story. Rather than come down on the side either of the adversaries in this mess, he calls out both for the mistakes made along the way, and looks elsewhere for the real inspiration for the creation
It's been a few months since Darryl Siry walked away from the top sales and marketing job at Tesla Motors. In the interim he's been working on some new projects which have just been revealed. Late last week, he announced that he is joining Peppercom a national PR and business intelligence firm as a senior analyst on clean technology. He'll be part of a team of experienced industry executives at the company's GreenPepper unit advising clients on how to better communicate what they are doing in th
Martin Eberhard first conceived of what ultimately became Tesla Motors and the Tesla Roadster when he couldn't get AC Propulsion to build him a TZero. Since he wanted a battery-powered sports car, Eberhard set out to bring together a team that would build his dream car. Of course, it was always his intention to buy the first car for himself, but creating a car company from scratch is not a low budget proposition. Hence Eberhard had to bring in some investors to fund the program. PayPal founder E
Creating big things is generally the province of visionaries. All too often, big visions go hand in hand with big egos. Big egos are generally like electrons. Anyone who has studied sub-atomic particles knows that similarly charged particles repel each other. You can force them into the same space for a period of time but eventually they push each other apart. Such is often the case with startup companies.
As we saw with the Bono pic, Tesla Motors representatives took the Roadster to Europe for a little PR&R recently. Well, as Darryl Siry, Tesla's VP of sales, marketing, and service, writes in a new post about the company trip on the "feel" blog over on the Tesla Motors website, there wasn't as much R as he might have liked. So, for those of use who don't mind that Mr. Siry worked more than played on the old continent, let's see what he has to say (oh, and we thank him for his service, of cour
It appears that our faithful readers from the old country will soon have a reason to bust out that sack full of euros stashed under their beds. Because of the falling value of the Yankee greenback in relation to the euro, Tesla has decided to move up their plans to sell its amazing electric sports car in Europe. Although the factory in England has started cranking them out, the entire production scheduled for this year has already been sold, so orders taken will be for the 2009 model.
More information has come out about Tesla Motors' plans for financing their future expansion. We already knew from statements by Chairman Elon Musk that the company was planning to go after an initial public offering within the next year or so. The Financial Times is now reporting that the company plans to raise a total of $250 million over the next two years to fund the final development of the WhiteStar and establish a manufacturing plant to turn out 10-20,000 of the electric sedans.
When Tesla founder Martin Eberhard left the company recently, he announced he would soon be starting a blog where he would talk about what's going on. Well TeslaFounders.com went live earlier this week and if the latest post from Martin is any indication there are some very unhappy people who were formerly employed at the Silicon Valley start-up. At the blog and also over at the TeslaMotorsClub discussion forums there is plenty of discussion and stories from some of the people who have been let
Tesla Marketing VP Darryl Siry has penned an article for VentureBeat on the topic of investing in alternative fuel car manufacturers. Investing in this field is no simple matter. As anyone watching Tesla over the past year can see, it's tough to launch a car company even if you've got a decent amount of funding behind you. Small investors will have a tough time finding a place to put some money since many of the independent companies in the field aren't public. Those involved in the venture cap
You might expect the Marketing VP of the best-known electric vehicle company in recent times to be promoting pure battery electrics as the only answer to our transportation problems. However, Darryl Siry is much more realistic and pragmatic than that. While he sees a growing market for electric cars in the coming years, Darryl acknowledges that both gasoline and diesel internal combustion will be with us for some time to come. More importantly the argument of parallel vs series vs plug-in hybrid