It's been a huge month, leading up to the Super Bowl of NASCAR, the Daytona 500. This is the first year of the new Car of Tomorrow, the "Gen Six" car, and all of the drivers have been trying to figure out its intricacies. The Ford Fusion and Chevrolet NASCAR SS has joined the field and its street-legal equivalent, the SS, was introduced. A huge wreck in the Nationwide Series race the day before the Daytona 500 tore a car in half, tore a hole in the fence, sent car parts flying into the crowd and
According to Nielsen, ratings for NASCAR on Fox are down by an alarming 11.5% so far this year, and while we're sure that many NASCAR haters will suggest that it's just not that interesting watching non-stock "stock cars" turning left over and over again as they circle oval tracks, race organizers and TV ratings researchers believe there's much more to the decline in viewership than that.
Joining the endless ranks of officially-licensed Barbie dolls (tie-ins have ranged from Harley-Davidson to the X-Files and literally everything in-between) are a pair of new plastic fantastic NASCAR fangirls-- Jeff Gordon Barbie and Dale Earnhardt Jr. Barbie.
GM will certainly be making its presence felt at SEMA this year, arriving with 27 vehicles in tow. Naturally, the new Silverado is going to be well-represented, with a monster off-road concept done in conjunction with Dale Jr., an OCC-themed lowrider, and best of all, a Silverado 427 concept with the Z06's LS7 V8 underhood. They're joined by a bevy of tricked-out GMC Sierras, making for one big happy pickup truck family.