Toyota is looking to get bigger... by going smaller. The Japanese automaker is looking to enter the kei car market, a popular segment in its homeland. Kei cars are small vehicles with restrictions on length (11.15 feet), width (4.86 feet), engine size (660 cubic centimeters) and power output (63 horsepower). Currently, Toyota is the only Japanese automaker not producing vehicles for this segment, but that is set to change, according to a report from The Wall Street Journal.
Daihatsu Kei Car
The latest kei car to jump into the Japanese marketplace is the Daihatsu Sonica, which was released yesterday. Available in three trim levels, R, RS, and RS Limited, all Sonicas are powered by a 64-horsepower 658cc 3-cylinder turbo which is connected to a new CVT. The CVT is also brand-new and makes its debut on the Sonica. The car is available in both 2WD and 4WD configurations and is a fuel-sipper, as you'd expect. Depending on the drivetrain, it gets 54 mpg (2WD) or 49 mpg (4WD).