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6Time Waster of the Day: New Jaguar XJ Online Configurator

We may still be a ways off before customers – on this side of the Atlantic especially – can begin placing orders for a new Jaguar XJ, but that hasn't stopped Coventry from launching its online configurator post haste.

15Futuremark designs new concept dash for Audi

This is the kind of computerized world we can get behind -- not the kind that drives for you whether you like it or not, but the one that allows you to do your human thing even better. Futuremark has created a concept instrument and dash cluster for Audi that is rendered entirely in 3D graphics. In the Nissan GT-R, you can change the center console screen to show or highlight the gauges you want. With Futuremark's dashboard, you can create any kind of dashboard layout, color scheme, gauge look..

8You too can pimp your Audi like a footballer

Audi has decided that its consumers are best suited to customize the exterior and interior design scheme of their rides, so the four-ringed crew is launching a new personalization program dubbed "Exclusive." The plan is to give new Audi buyers the option of making bespoke themes for any model in the automaker's lineup, with an almost endless palette of 30,000 colors to choose from.

32Buick crashing SEMA with 11 custom Lucernes

Like a dad descending the basement steps and asking in on a round of Halo 2 with his son and his buddies, Buick will be showing up at SEMA this year with no less than 11 customized Lucernes. It will be the first time in the event's 43-year history that General Motors' elder-brand will appear on the show floor. Just to give this some perspective, the median age of a Buick buyer is 65, which happens to be a decade shy of the life expectancy for males in this country.

12Volvo readies three C30 concepts for SEMA

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23Mass customization craze Optomizes Scion

Scion may have forgtten the spellcheck, but its remembered to bring some excellent aftermarket suppliers for its customization program called Optomize. The 150 possible parts (Alpine and H3R Performance among them) can be added by dealers at the time of purchase, and are covered by the manufacturer's warranty, which is a huge benefit over traditional aftermarket bits. Like many youth-oriented brands, drivers drop huge chunks of change on profit-rich Scion add-ons, and Toyota is no doub

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