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customization

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    Official: Ferrari reveals pair of tailor-made specials in Shanghai
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    For most people, buying a new Ferrari – heck, even a used one – would be a special occasion all on its own, not to mention a rare privilege. But to make the experience all the more special, the Prancing Horse marque offers its Tailor-Made personalization program. The service just ...

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    Official: Lamborghini reveals Aventador Nazionale in Beijing
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    Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the ...

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    Report: Land Rover planning even more luxurious, personalized Range Rovers
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    It used to be that if you wanted a luxury SUV, there was only one name that you needed to know, and that was Range Rover. These days, of course, the market is flush with luxed-out sport-utes and crossovers, but don't think that Land Rover is about to take it all lying down. No, Jaguar Land Rover ...

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    Report: Lincoln to adopt Mini-like personalization strategy?
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    There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is ...

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    Paris: 2013 Fiat 500 Abarth Fuori Serie puts customization program on display
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    Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like ...

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    Official: Ferrari increases customization options with new Tailor-Made program
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    Good things come to those who wait. Or so the saying goes, at least. And while that may not seem like something you'd associate with performance automobiles like Ferraris, maybe it should. Because while some will pay a premium to get a Ferrari – any Ferrari – right away, others are ...

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    Official: McLaren lets you have it your way with Special Operations division [w/video]
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    McLaren Special Operations may sound like a new unit of special forces in the British military, but is, in fact, actually the new client customization division of the supercar manufacturer behind the MP4-12C. We first got wind of the new service at Pebble Beach where it was presented, one year ...

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    Video: Test Drive Unlimited welcomes virtual characters
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    Test Drive Unlimited 2 features character customization – Click above to watch video after the jump
    Can you think of something missing from the current crop of automotive video games? If you said cosmetic surgery then you must work for Atari. The upcoming Test Drive Unlimited 2 is going ...

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    Nissan gets in on the custom graphics racket
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    Nissan Graphics Custom Vinyl Wraps – Click above for high-res image gallery
    Nissan is teaming up with Original Wraps Inc. to join Ford by jumping on the custom vinyl bandwagon. The Cube is the first Nissan to receive the vinyl wrap treatment and you can customize your own designs at ...

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    Rolls-Royce goes out to lunch with custom orders
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    Rolls-Royce Bespoke Picnic Set – Click above for high-res image gallery
    Rolls-Royce has announced the availability of – wait for it – a new picnic set! What, not excited? Did we mention that it's made from polished aluminum, leather and wood veneers? Well that's just fine. ...

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    Geneva Preview: MercedesSport individualization program
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    MercedesSport E-Class – Click above for high-res image gallery
    "Sporty" is a relative term. Some might consider a base Mercedes-Benz "sporty" enough. AMG drivers would undoubtedly beg to differ. But there's a big gap between the two, one that Benz is keen to bridge. The German automaker ...

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    Gold(finger's) Mercedes C63 spotted in... where else? Dubai
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    Click above for a high-res gallery of the gold C63
    This United Arab Emirates-registered gold-mirror-finish Mercedes-Benz C63 AMG was caught at the Bling on Wheels Show, otherwise known as the valet area at the Mall of the Emirates in Dubai. While we have nothing untoward to say about someone who ...

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    Futuremark designs new concept dash for Audi
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    This is the kind of computerized world we can get behind -- not the kind that drives for you whether you like it or not, but the one that allows you to do your human thing even better. Futuremark has created a concept instrument and dash cluster for Audi that is rendered entirely in 3D graphics. In ...

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    Ford slashing F-150 customization by 90 percent
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    Click on the pic above for our high-res 2009 Ford F-150 galleryAs staggering as it may seem, the 2008 Ford F-150 pickup can be ordered in billions of different combinations. That's all going to change for 2009. In an effort to reduce complexity and cut spiraling costs in the process, Ford will be ...

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    Sticky Fingers: DIY carbon fiber
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    Fake trim is for the birds. Of course, there are cost considerations, and a piece of lower-cost injection-molded plastic is a lot cheaper than actual wood, metal, or laboriously laid carbon fiber. Faux trim can be awfully convincing – the metal-look trims in my S60 T5 are a far nicer touch ...

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    Buick crashing SEMA with 11 custom Lucernes
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    Like a dad descending the basement steps and asking in on a round of Halo 2 with his son and his buddies, Buick will be showing up at SEMA this year with no less than 11 customized Lucernes. It will be the first time in the event's 43-year history that General Motors' elder-brand will appear on the ...

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    Ford anti-squatting efforts out of control?
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    In an effort to better protect the Mustang name, Ford Motor Company has taken to prosecuting companies with names incorporating a Ford trademark, including Mustang and nicknames like Stang and Pony. According to Mustang Monthly, companies that violate the rules are being presented with a letter ...

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    Mass customization craze Optomizes Scion
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    Scion may have forgtten the spellcheck, but its remembered to bring some excellent aftermarket suppliers for its customization program called Optomize. The 150 possible parts (Alpine and H3R Performance among them) can be added by dealers at the time of purchase, and are covered by the ...

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    Pimp my golf cart?
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    If your idea of the golf car (the dealer-correct term) is the white, fragile-looking, cart, you're in for a surprise the next time you hit the fairways.Customization is part of the game for many golfers, including some in Spokane, Washington. According to the Spokane Journal of Business, golfers ...

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    Mazda beefs up build-to-order Web-Tuned Roadster
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    Little known outside of Japan is the fact that you can design a build-to-order Mazda online and see you custom creation through to purchase without ever leaving your chair. Mazda’s Web Tune Factory has been up and running since 2001 and the newest addition to the lineup of 22 available ...

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