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Would you like fries with that? Toyota discovers how Americans buy trucks

Toyota's learning that in the case of the Tundra, American buyers won't just pick from the selection of trucks the dealer has left. It's a role reversal for the automaker used to people accepting whatever Camry they can get. Former VP of Marketing Jim Farley said Tundra buyers "have a build-to-order mentality that we are not used to at Toyota." Whereas a Ford truck dealer often has an inventory that looks like the factory shipping yard, or has a dealer nearby who does, Toyota doesn't keep nearly as much inventory on hand. But truck buyers ... Read more →

R.L. Polk hands out awards for loyalty; GM and Toyota clean up John Neff

R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise ...

Would you like fries with that? Toyota discovers how Americans buy trucks 2 years ago on Autoblog

Toyota's learning that in the case of the Tundra, American buyers won't just pick from the selection of trucks the dealer has left. It's a role reversal for the automaker used to people accepting whatever Camry they can get. Former VP of Marketing Jim Farley said Tundra buyers "have a ...

R.L. Polk hands out awards for loyalty; GM and Toyota clean up 2 years ago on Autoblog

R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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