customer retention survey

That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an older model from ...

The J.D. Power people compiled their annual list of automaker customer retention rates, and Toyota came out on top, followed closely behind by General Motors. Almost 69-percent of Toyota owners continued their relationship with the manufacturer, compared to GM whose owners returned to the ...