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customer loyalty

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    Opinion: Is Toyota unstoppable?

    Big T Is Back Despite Recalls, Earthquakes And Politics Can anything slow Toyota down? Only a couple of years ago, the Japanese giant seemed as vulnerable as a sumo wrestler with vertigo as it struggled to explain away a series of safety and quality snafus that forced it to recall an ...

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    Report: GM now tying all employee bonuses to customer loyalty

    Since it emerged from bankruptcy in 2009, General Motors has been spending a goodly amount of effort trying to prove that the "New GM" does things differently than the company that squandered over 15 points of market share in the past two decades. Its latest gambit is linking salaried employee ...

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    Report: GM failing to keep Hummer, Pontiac and Saturn buyers in the fold

    The Wall Street Journal is reporting that General Motors has been unable to hold onto the loyalty of new car shoppers who formerly owned vehicles from one of the automakers now-defunct brands. Hummer, Pontiac and Saturn owners are now turning outside of the GM family for their new ...

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    Hyundai tops Brand Keys customer loyalty survey

    2011 Hyundai Sonata 2.0T – Click above for high-res image gallery
    Hyundai has been on an extended roll these last few years, and car buyers have apparently noticed. The Korean automaker's sales have been steadily climbing, and new products like the Sonata and Elantra only help matters. ...

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    Polk: Ford owners are most loyal buyers this year

    Polk, the company that has been examining customer loyalty for 15 years, as Ford claiming the top spot in its most recent survey. After polling nearly 5 million "return-to-market" events, Polk found a majority of Ford customers returned to the brand for their next vehicle. Ford didn't stop at ...

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    Study: Hyundai customer loyalty upends Toyota, Honda, takes #1

    2011 Hyundai Sonata – Click above for high-res image gallery
    It's no secret that Hyundai has been enjoying a healthy dose of praise lately, especially with fresh new products like the Genesis, Tucson and Sonata garnering a lot of media attention. But it isn't just the press that thinks ...

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    Polk announces 2009 Loyalty Award winners, Toyota bumps GM

    Key to the survival of any business are repeat customers, and automobiles are no different. The data miners at R.L. Polk & Company have announced the winners of their 2009 Automotive Loyalty Award after wading into facts and figures tracking customer loyalty to automotive nameplates. This is ...


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