2012 Chevrolet Cruze not so hot with zombies

Jonathon Ramsey — Thu, 26 Apr 2012 14:57:00 EST

Filed under: Budget, Sedan, Marketing/Advertising, Videos, Chevrolet

Zombies are more like us than you'd imagine - although they have different reasons, they hate flossing as much as many humans. That's one of the insights gleaned from a new web commercial for the Chevrolet Cruze in which one of our "zombie overlords" shares his feelings on various topics, including The Bowtie's small car.

It's too soon for Chevrolet's new agency to have done this, and we know giving the thumbs up to an ad is a matter of opinion, but as far as we're concerned, to the agency that's responsible for this, we offer our kudos. Scroll down to check it out.

Continue reading 2012 Chevrolet Cruze not so hot with zombies

2012 Chevrolet Cruze not so hot with zombies originally appeared on Autoblog on Thu, 26 Apr 2012 14:57:00 EST. Please see our terms for use of feeds.

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Video: Chevrolet Cruze ads ramp up

Chris Shunk — Wed, 08 Sep 2010 12:31:00 EST

Filed under: Budget, Sedan, Marketing/Advertising, Chevrolet, GM

First Chevrolet Cruze commercials - Click above to watch the videos after the jump

The first production copies of the 2011 Cruze are likely heading to a nearby Chevrolet dealer as you're reading this, and that means that General Motors' advertising blitz can't be far behind. Actually, it starts after the jump. From where we sit, it appears that the Bowtie's new C-segment sedan is ready to do war with the competition, and Chevy clearly has its eyes trained on the segment's sales leader. The first 30-second spot with actor Tim Allen's voiceover is aptly titled "Dear Corolla," and it chides the Toyota mainstay for not offering as standard equipment keyless entry, Bluetooth connectivity and turn-by-turn navigation.

The second spot doesn't aim directly at any one competitor, choosing instead to play off of the Cruze's role as the new kid in the C-sized segment. Chevy's ad gurus chose to pull out a pair of brief quotes made by auto news outlets that liken some of the Cruze's best attributes to that of distinctly pricier competition, and we're betting that at least one of those publications will sound familiar.

Both spots strike us as a bit paint-by-numbers marketing for such an important launch, though it's good to see that GM isn't shrinking away from one of its biggest competitors. Hit the jump to view both videos and judge for yourself. The Corolla commercial comes first, followed by the "New Kid" spot.

[Source: General Motors]

Continue reading Video: Chevrolet Cruze ads ramp up

Video: Chevrolet Cruze ads ramp up originally appeared on Autoblog on Wed, 08 Sep 2010 12:31:00 EST. Please see our terms for use of feeds.

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