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10Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing – if that's what you can call factory-backed efforts – the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle

7Honda is James Bond's two-wheeler of choice in Skyfall [w/video]

Compared to his variety in cars, James Bond doesn't often throw a leg over a motorcycle. Yet this year's Skyfall, due in October, will mark the second time in as many movies that Bond has tangled with the bad guys on two wheels. This time, though, EON Productions has partnered with Honda so everyone is on Honda CRF250R motorcycles made to look like local Turkish bikes. They were used for the action scenes and by the stunt crews, while the CRF450R was used for camera crews.

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