created for the one


Land Rover's ad agency has sick sense of marketing

var digg_url = 'http://digg.com/business_finance/Land_Rover_shoots_commercials_in_disaster_areas_to_sell_SUVs'; We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agency Young & Rubicam Brands took the Land Rover LR3 to actual disaster areas and filmed it among the wreckage to create spots that present the SUV as a "hero car." The campaign's theme is called "Created for the one," the idea being that the Land Rover LR3 was designed to handle that ... Read more →

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