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Max and Al see eye-to-eye – Click above to watch the videos after the breakGeneral Motors' advertising department has seen quite a shakeup over the past year. GM chief marketing officer Joel Ewanick may have hand-picked San Francisco-based Goodby, Silverstein and Partners as his ad agency ...
Since the advent of digital video recorder technology (i.e., Tivo), advertisers have sought to keep viewer's attention by involving their products within programming instead of just airing their messages during commercial breaks. Volvo has found a willing partner in Microsoft, who seeks to go ...