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Volvo could star in online Microsoft comedy
Since the advent of digital video recorder technology (i.e., Tivo), advertisers have sought to keep viewer's attention by involving their products within programming instead of just airing their messages during commercial breaks. Volvo has found a willing partner in Microsoft, who seeks to go head-to-head with Google's YouTube in the online video wars. Together, Volvo and Microsoft are teaming with Ben Silverman to create a comedy series called, "Driving School." Craig Robinson of "The Office" is slated to star in the online series, but not ... Read more →
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Volvo could star in online Microsoft comedy 2 years ago on Autoblog
Since the advent of digital video recorder technology (i.e., Tivo), advertisers have sought to keep viewer's attention by involving their products within programming instead of just airing their messages during commercial breaks. Volvo has found a willing partner in Microsoft, who seeks to go ...
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