Click above for a gallery of the 2009 MINI Cooper Convertible
MotoringFile, ground zero on the web for all things MINI, has the scoop on the long-awaited 2009 MINI Cooper Convertible. Someone slipped MF seven official shots of the Detroit-bound R57 Cooper ragtop along with some additional inside information. Obviously, it's based on the current chassis and powertrains, so you know what you're going to get there. Additionally, the JCW package is supposedly going to be available at launch as well.
One of the most obvious visual changes in the new convertible is the use of pop-up roll hoops instead of the fixed units featured on the old car. This, in addition to looking cleaner, should improve rearward visibility with the top down. Speaking of the top being down, the new car includes a cutesy little gimmick called the 'Always Open" gauge. Located next to the tach housing, it tells the driver the percentage of miles driven with the top open. Look also for new paint and top colors outside, plus a new black chrome interior trim package inside. MotoringFile says we'll see the car in showrooms come Spring 2009. Look for more info on the new MINI convertible as we get closer to the Detroit Auto Show. In the meantime, hit up MotoringFile for their full preview report. Thanks to Gabriel for the heads-up.
One of the apparent keys to creating a viral video is mimicking reality by showing young people attempting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wants to put across the point that the Cooper S with the John Cooper Works package is more extreme than extreme. The very definition of extreme, perhaps. Extremus maxiumus. Whatever. Corralling a big-power MINI is first rate entertainment, but a lesson in how levers work from a massive crane would tickle the adrenal gland more. The fact that we just expended a bunch of words about the video means that MINI hit its mark, though -- the whole point of Viral ads is to get people talking, so... as Linda Richman would say - "tawlk amongst yuhselves..." Video posted after the jump.
click above for high-res gallery of the 2008 MINI Cooper Clubman
"You want a large for $.25 more?" That's what the popcorn drone behind the concession counter asks when you order a medium Coke at the movies. You may not need it, but hell, it's offered, so you pull the trigger. The same thing is happening in auto showrooms. Why settle for just an Escalade when you can have the ESV? This year, even BMW-owned MINI is getting in on the act. The result is the MINI Cooper Clubman, which your local MINI salesperson will happily offer for just $2,000 more than the regular Cooper.
So, what does that extra two grand (before options) really get you? After all, the regular MINI Cooper is a tidy little package; it's great looking, fun, and economical, while offering a high level of factory customization and/or personalization. Want more performance? Buy an S. Want even more than that? Get the JCW. If you wanted more room, however, you had a problem. Until now. Enter the Clubman. MINI has decided to expand the niche it occupies by combining the red meat its core customers want -- the cars' signature styling and entertaining nature -- with more room for people and stuff. But not too much more, because then it wouldn't be a MINI. The idea was to get bigger while remaining small. What a conundrum. Go too big, and you squash brand identity, don't go big enough, and the whole exercise is a waste of everyone's time.
Mini is readying its R56-based replacement for the current Cooper droptop, and it will retain its cloth roof. While there's been widespread adoption of retractable hardtops, the Coop is staying soft. That's good for weight and center of gravity, so the 'vert will still handle charmingly. True to the Cooper's retro mission, Senior VP of Brand Management, Kay Segler contends that the cloth roof offers an experience more true to classic alfresco motoring. The reasoning is that traditional convertible tops open wider than hardtops, so the skyward vistas are less impeded in the Cooper, which is why they pledge to never luxe up their car with metal origami. It could also be that there's no place to put the larger roof stack of a folding hardtop.
Click image for more hi-res pics of the John Cooper Works MINIs
Hitting the bull's-eye for enthusiasts, BMW's MINI brand is launching two hot new models next month at the Geneva Auto Show. Loaded with performance upgrades and new interior appointments, each race-bred model serves as the basis for the MINI CHALLENGE 2008 race car.
Based on the three-door MINI and the five-door MINI Clubman, the heart of each model is a turbocharged 1.6-liter 4-cylinder massaged to 207 hp. Pedal to the floor, it should be good for a sprint to 60 mph in just under 6.5 seconds (the MINI Clubman, a bit heavier than the three-door, is a few tenths slower). Unique light alloy wheels, a new performance exhaust system, upgraded suspension, and a modified 6-speed manual transmission are just some of the mechanical upgrades. Aesthetically, the John Cooper Works models will be differentiated by their distinctive body kits and unique interiors. With a base price of under $30,000, get ready to storm your dealers when they're released in late summer. Follow the jump for MINI's endless press release.
Clubman: potentially described as cute. Lifan 3 Series: Not cute. Not even ugly to the point of being endearing. Enough of the MINI's cues make it through in the Lifan that you can just picture them laying a huge sheet of onion skin over the Clubman and coming up with this. It's close in a lot of ways, but misshapen in others. A weird front overbite is the result of small wheels and a longer overhang than the MINI, and the C/D pillars appear thick – just a big blind spot where the Clubman has visibility. Underhood might be an actual legitimate link to the MINI. Lifan has invested in the Tritec four cylinder that powered the R50 first generation of revived MINIs. Ingress and egress in the Lifan is aided by four conventionally hinged doors, versus the Mini's clamshell treatment, but it ends up being reminiscent of a LeCar, but not as cool. Lifan could always outsource design to the rest of the world if this is the best they can do. We're sure they've got the engineering bit down, but the world doesn't need a MINI that reminds us of those cheap, anonymous knock off matchbox cars with no bottom.
Click image for live shots of the US-spec MINI Clubman
The U.S. version of the 2008 MINI Cooper S Clubman debuted at the 2008 North American International Auto Show in Detroit today. We saw the European Mini Cooper Clubman in Frankfurt in both base Cooper and the sportier "S" model, but here are some live shots of the American offering. Nothing surprising: same five doors, same cute styling. The Clubman will go on sale beginning February 16th, 2008 in both Cooper Clubman and Cooper S Clubman models. Base price for the MINI Cooper Clubman will be just $20,600, with the MINI Cooper S Clubman starting at $24,100.
The slightly stretched MINI with its right-hand suicide door and funky barn-door cargo ports out back has been getting pretty good reviews. We'll try to get our hands on one for the garage to confirm those feelings ourselves. While the concept of a "big" MINI is sacrilege to some, we tend to like the idea of actually being able to use that back seat and still have a little room for some baggage as well. Our one gripe? The naming. MINI Cooper Clubman and MINI Cooper S Clubman are a mouthful. We'll stick with the more natural sounding MINI Clubman and MINI Clubman S in casual conversation. You can read the MINI's press release after the jump, and don't forget to check out the gallery by clicking above or below.
MINI was kind enough to furnish a fully-stocked iPod in our 2007 Cooper S tester, and after a few days of enduring OPPs (other-people's-playlists), we swapped in our own to catch up on podcasts and to sample the Beastie Boys' second installment of instrumental stylings. We know our place in the world, so we're not going to pretend to be music critics, but after flogging the MCS over the course of a week, blaring The Mix-Up through the dual-zone moon roof, we found ourselves comparing both the old and new cars with the old and new albums. The verdict: both are superior in their own way, and only nostalgia tips the previous iteration into favor.
Gallery: In the Autoblog Garage: 2007 MINI Cooper S
If Automotive News' sources are to be believed, BMW and Mercedes-Benz might be joining forces to develop a new front-wheel drive architecture that would underpin both automakers' compact offerings. BMW is likely in the process of developing a new platform for its MINI and Mercedes has already announced plans to ditch its A-class ultra-compact. The idea that the two rivals would come together to co-develop a product might seem preposterous, but at the end of the day, it's all about saving as many euros as possible.
If a joint effort does take place, expect Mercedes to use its own powertrains for two compact vehicles, likely new A- and B-classes. And no, Chrysler isn't in the running to help out.
Saab is trying desperately to remake itself as a premium player in a market rife with competitors offering sharp styling and competent handling. The Swedish automaker has been in a marketing and design rut, which it intends to rectify by offering a new compact model that takes aim at the MINI and other small-sized competitors like the Volvo C30.
The new compact vehicle will be accompanied by a new small crossover and a redesigned 9-5, both of which will take styling cues from the Aero-X concept that has already infused the new 9-3. A new 9-5 will be based on the Theta and Epsilon 2 platforms, and is likely to debut in 2009. The CUV is expected near the close of the decade, while the 9-7X may meet its maker by the end of 2008.