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Instead of airing a big-budget ad during the Super Bowl this year, Volvo is launching a giveaway to determine who best deserves a new XC60.

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Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for a

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Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.

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In the 47-year-history of the Chevrolet Camaro, there have been countless college-age kids spending a ton of time getting under the hood and souping 'em up. Now, General Motors is adding a twist to the concept by donating 16 Camaros for the EcoCar challenge that puts university teams together to wring out better fuel-efficiency out of various vehicles. No word on whether there will be donuts on anyone's lawn, as suggested by 80's punks the Dead Milkmen, but the idea's never a bad one.

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Nissan is in the midst of rolling out the redesigned 2014 Rogue and has launched an interesting social media game called Open The Briefcase. The video that launches this game depicts a simple ride-share gone very wrong, with a man getting embroiled in a high-speed chase in a bid to escape with a strange briefcase. Eventually, it all goes haywire, and the man and his driver are captured. The only question seems to be, what's in the briefcase?

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Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.

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As if the tie-in between the 2014 Dodge Durango and fictional anchorman Ron Burgundy wasn't already odd enough, Dodge has come up with an equally bizarre contest to give away one of its SUVs. The "Hands on Ron Burgundy" contest kicks off tomorrow, and whoever can touch Ron the longest will drive off in a new 2014 Durango.

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Ever look through a brochure or online configurator and wonder how automakers come up with the names for the paint colors? They research, deliberate and focus-group the heck out of them until they've arrived at a catchy name like... Rape Yellow.

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We don't know if or when the BioMotion Alux electric-vehicle concept will see the light of day or, if it does, how much it will cost or how far it will be able to go on a single charge. But we do know it looks pretty good. BioMotion beat out about 100 other entrants in an EV concept car contest and is promoting what it says will be an "affordable" EV, Car Advice reports. The Alux is a five-door hatchback whose design apparently draws "inspiration" from forests, rocks and caves. We're not sure ho

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The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.

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Write some code to save some folks some gas, and you might save about a quarter-century's worth, courtesy of Ford. The US automaker is getting closer to awarding its $50,000 prize for the Ford Personalized Fuel-Efficiency App Challenge, with the deadline for applicants coming up today.

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What did those "Helping Hands" end up doing, push the dang car for a month? Toyota in late May announced its first-ever Prius MPG Challenge pitting non-profits against each other for bragging rights over who could use the least amount of gas driving their Prius Plug-in. With the "wave one" results now in, the winner was New Jersey's Helping Hands Food Pantry, which almost quadrupled the Prius Plug-in's EPA-rated 95 miles per gallon-equivalent (MPGe) rating by getting 356 MPGe over 506 miles. Yes

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Sure, it's a PR play to raise awareness for the Toyota Prius Plug-in, but Toyota's first-ever Prius MPG Challenge is for a good cause. Fifteen of them, for starters.

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Don't tell anyone who's focused on reducing distracted driving, but the US Department of Energy (DOE) recently held a Fuel Efficiency Innovation apps contest. So, while the winner might not do much for keeping eyes away from smartphones while driving, it might save some gas.

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It sounds a bit counter-intuitive, but one Toronto nonprofit is giving folks a chance to win almost a full tank of gas if they drive less. Summerhill Group's Shuttle Challenge, launched last week, encourages commuters to cut down on their driving habits, giving away $25 gas cards for folks who participate and another $25 card for people who can reduce their driving by 10 percent.

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The Shell V-Power Ultimate Enthusiast Contest is looking for "the most die-hard automotive enthusiast" in the land. The most important part first, being what you can win should you enter: the top three finalists will be flown to Scottsdale, Arizona as guests of Shell for a three-day VIP experience of next month's Barrett-Jackson auctions that will begin with attending the opening night gala.

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If you're like us, you watched Silver Spoons with envy growing up. Ricky Schroder lived in a mansion that was lined with toys, and the item we coveted most was his race car bed. Don't say we never made your dreams come true, because this week we're giving away a Step2 Corvette Twin Bed with working lights and matching Corvette Dresser!

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Custom-car enthusiasts who have been waiting for the day when a Toyota Prius gets tricked out, the time has come.

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When you want the crowd to help you design something automotive related, Local Motors seems to have become the go-to. The Phoenix-based company that birthed the Rally Fighter has since collaborated with DARPA, Edison2 and Peterbilt among others, and now it can add Domino's Pizza to the list.

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Lexus' annual Golden Opportunity Sales Event is in effect, and an additional bit of golden yellow to go along with it this year is the Unleash the LFA sweepstakes. The deal is simple: you log onto your Facebook page, check out the Lexus Facebook page, submit your personal details to enter the contest and then spread the link to your Facebook friends.

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There is little doubt that the darling of this year's SEMA Show in Las Vegas will be the Subaru BRZ/Scion FR-S twins. Stillen is one of many aftermarket tuners hoping to capitalize on the popularity of these two cars, and, in addition to developing performance parts like a cold-air intake, cat-back exhaust, big brake kit and sway bars, will reveal its first body kit for the FR-S in November at the big show in Vegas. The thing is, while Stillen is working on the performance parts, it wants you to

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