During his annual press conference at the Detroit Auto Show, Fiat Chrysler CEO Sergio Marchionne opens the door to the arrival of a new Dodge Viper.
Conner Avenue Assembly Plant
You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car – long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
Nobody has ever accused the all-new 2013 SRT Viper of being slow, but even with the rebounding economy the high-performance coupe seems to be suffering from slow sales out of the gate. According to Automotive News, the Viper has sold 426 units since it went on sale in February with an additional 565 unsold units sitting around in dealer inventory, which shows that SRT was a little too optimistic in its initial sales expectations for the Viper.
Almost a year to the day after SRT president and CEO Ralph Gilles first introduced – and kissed the fender of – the 2013 SRT Viper at the 2012 New York Auto Show, the high-performance coupe has begun shipping to dealers. The first production cars started rolling off the line at Chrysler's Conner Avenue Assembly plant in Detroit back in January (a facility Gilles lovingly compares to Santa's workshop), but The Detroit News is reporting that the cars just started heading to customers a
Official production of the 2013 SRT Viper kicked off this month with VIN No. 001 rolling off the Conner Avenue Assembly plant to a small celebration that included the car's owner and Chrysler CEO Sergio Marchionne. Now, The New York Times has released a video and some great pictures showing just what it takes to get the newest Viper from a bare frame and engine to the final product.
Celebrations at Chrysler today, as the company posted the image above on its Facebook page showing a 2013 SRT Viper, VIN #001, rolling out of its Conner Assembly Plant in Detroit. New owner Scott Thomas (pictured with his family standing next to Sergio Marchionne) is understandably pleased.