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In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.


BMW owners with 2009 or later models equipped with BMW Online will begin receiving an update to the service that overhauls the UI and streamlines some of the functionality of the ConnectedDrive system.


BMW's iDrive features for the iPod – Click above to watch video after the jump

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