Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

John Neff — Wed, 20 Feb 2013 16:58:00 EST

Filed under: Marketing/Advertising, Videos, Rolls-Royce, Humor

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.

The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.

So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

This should be an ad worthy of a potty break during January's big NFL game, as a 30-second spot during the Oscars is estimated to cost $1.7 million and the director they got has upwards of 40 Super Bowl commercials under his belt. Scroll down to watch the original ad, and we'll bring you the new one as soon as it airs during the Oscars and becomes available online.

Continue reading Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video] originally appeared on Autoblog on Wed, 20 Feb 2013 16:58:00 EST. Please see our terms for use of feeds.

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Volkswagen's latest tasty treat? Ketchup.

Zach Bowman — Sat, 10 Apr 2010 12:07:00 EST

Filed under: Concept Cars, Convertible, Budget, Sedan, Europe, Crossover, Hatchback, Volkswagen, Off-Road, Racing

Volkswagen ketchup at the 2010 Techno Classica - Click above for high-res image gallery

Volkswagen will bring a number of creations to this year's Techno Classica in Essen. While fans of the people's automaker will get a treat when the company dusts off cars like the Paris-Dakar-winning Iltis, the Tarek and Type 181, the company also plans to turn out another surprise - ketchup. VW will sell a total of 1,000 bottles of Volkswagen Classic Ketchup to commemorate the 40th anniversary of the creation of Volkswagen Spiced Ketchup.

Didn't know the company was into condiments? Neither did we. As the story goes, VW created its special sauce as a compliment to its unique curry sausage(!), and the ketchup features a thicker consistency and a special flavor compared to your run-of-the-mill Heinz. VW started bottling the stuff en masse in 1997, and it sold 20,000 units the first year. Since then, the ketchup sales have only gotten stronger, and last year, VW sold 425,000 bottles.

The stuff that'll be available at Techno Classica is based on the original recipe, which means it'll be quite a bit tamer compared to the current formula. Is anyone else craving Freedom Fries?

Gallery: VW at the 2010 Techno Classica

[Source: Volkswagen]

Continue reading Volkswagen's latest tasty treat? Ketchup.

Volkswagen's latest tasty treat? Ketchup. originally appeared on Autoblog on Sat, 10 Apr 2010 12:07:00 EST. Please see our terms for use of feeds.

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