We've gotten various peeks at the Mercedes-Benz A-Class for a few months now, from the patent drawings to spy shots to QR-coded teasers. Then, of all things in all places, a cyclist with a handlebar-mounted camera gets a full-on shot of the real deal while riding in Lanzarote, Spain for what we assume is a photo or video shoot.
It's not easy designing and building a car from the ground up, and that's especially true when the resulting machine is meant to usher in a new styling direction for an established automotive marque or to put on display the latest bits of technological wizardry and high-fashion materials. Such is the case with the Mercedes-Benz Concept A-Class.
Here's the problem with decking out a high-end Mercedes-Benz with a range of infotainment functionality: The average S-Class buyer doesn't use it and the "digital natives" – those born with a mobile phone in their hands – can't afford one. That's set to change, and the Concept A-Class is the beginning.