A day after Ford announced it was scaling back the complimentary maintenance program for its Lincoln brand, General Motors has gone in the completely opposite direction, offering most of its 2014 lineup with free maintenance. Since 2011, Cadillac models have all come with a four-year/50,000-mile complimentary maintenance program, but Chevrolet, Buick and GMC vehicles will now come standard with free maintenance for two years or 24,000 miles for the 2014 model year.
Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
To help spur sales last year, Lincoln offered a complimentary maintenance program on select 2010 vehicles. Initially intended as a promotional tool, Lincoln has decided to make it permanent. Starting this fall, all 2011 Lincoln vehicles will have access to free oil and filter changes, tire rotations and multi-point inspections, in addition to the four-year/50,000 mile bumper-to-bumper warranty already included. The complimentary maintenance program is also transferable to a second owner, if the