company of ideas


BMW: Still "The Ultimate Driving Machine" after all

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of the "Company of Ideas" theme central to the brand's new ad campaign that was devised by its shiny new ad agency, GSD&M. It turns out that "The Ultimate Driving Machine" remains BMW's tagline. Broadly speaking, the idea behind the "Company of Ideas" campaign is that it takes a Company of Ideas to come up with The Ultimate Driving Machine. A couple of quotes from the original ... Read more →

No Content Style Defined.





Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

Featured Galleries

  • 2010 Dodge Viper ACR-X
  • First Drive: 2010 Lexus GX460
  • Hennessey Performance Venom GT in the shop
  • 2011 Honda CR-Z Brochure
  • Danica Patrick NASCAR
  • Tiger Woods GM-owned Cadillac Escalade
  • Forza 3 Hot Holidays DLC
  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum