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company of ideas

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    BMW: Still "The Ultimate Driving Machine" after all     1155155160

    Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of the "Company of Ideas" theme central to the brand's new ad campaign that was devised by its shiny new ad agency, GSD&M.It turns ...

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