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According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further ...
As we've reported in the past, one major issue confronting the U.S. auto industry is its ability to recruit talent to live in Detroit, home of General Motors and spiritual birthplace of Chrysler and Ford. According to the Detroit Free Press, advertising cooperative Commonwealth, a joint venture ...