commercials


REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO]

Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done this with a flair for marketing that begs for attention, and if it takes controversy to get attention then so be it. Fiat chief Sergio Marchionne chose Francois to be the CEO of Chrysler vehicles and run the Chrysler Group's marketing, advertising and brand development and strategies. It is expected, then, that he ... Read more →

Cadillac kicks current ad agency to the curb, seeking new suitors Jonathon Ramsey

It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by ...

Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] Jonathon Ramsey

So we knew that Bob Lutz didn't like the course General Motors commercials were taking – but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out ...

VIDEO: Real stories of the highway patrol? Jonathon Ramsey

The scene opens with two highway patrol officers in combat on the side of the road. The skies are dark. An eagle screams. The men fight harder. This is for blood... or at least it looks like it. ...

Bob Lutz unhappy with new Buick campaign? Jonathon Ramsey

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a ...

VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car 3 months ago on Autoblog

The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the ...

It's a Shame: Songwriter Evan Dando reportedly suing GM over music copyright [w/VIDEO] 5 months ago on Autoblog

Bankruptcy is often not a clear-the-books-and-start-over process, but a continuation of one's troubles with people still piling on top of a business on its knees. Evan Dando, founder of alt-rock band The Lemonheads, is the latest to throw himself onto the GM scrum. The songwriter is suing General ...

VIDEO: GM re:invention commercial gets the spoof treatment 5 months ago on Autoblog

We'll start off by saying that this spoof on General Motors' Re:invention commercial is not exactly fair and not exactly accurate... but it is funny. It comes from an Onion-esque type website with a decidedly sharp take on GM's situation, with story headlines like "GM Kicks Dog, Takes Candy ...

VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. Really out there. 6 months ago on Autoblog

As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where ...

AdAge provides a glimpse at how GM's financial crisis is affecting its marketing efforts 6 months ago on Autoblog

The "television upfront" is the term used when networks sell advertising time for the coming season's shows. An advertiser will commit to buying a particular amount of commercial time and then pay much closer to the show's airing in the fall. With everyone still unsure of whether GM and Chrysler ...

The voice of Lexus is now the voice of Mitsubishi 7 months ago on Autoblog

Even though he had a long television acting career, you probably don't remember James Sloyan – but you know his voice – perhaps better than you'd like. Sloyan has been the narrator for every Lexus commercial since the brand's 1989 launch. Imagine the slogan "The Relentless Pursuit of ...

VIDEO: Fisker runs commercials in L.A. before Oscars 8 months ago on Autoblog

The Fisker Karma is on its way, and Henrik Fisker wants the world to know about it. The company bought two one-minute spots during the Oscars telecast, and they happened to play just before two of the evening's most hyped celebs did their turns on the crimson shag. You don't learn much about ...

All the Super Bowl car commercials you missed while in the bathroom 9 months ago on Autoblog

We were having more fun watching the commercials than the actual game up until the last quarter of last night's Super Bowl XLIII. It seemed all the big, extravagant car commercials were shown around kickoff and the first quarter, but we caught a few good ones throughout the game that shouldn't be ...

VIDEOS: Hyundai Super Bowl commercials featuring Genesis Coupe have arrived 9 months ago on Autoblog

This Sunday, Hyundai will debut five new 30-second spots before and during the Super Bowl featuring the Genesis Sedan, Genesis Coupe and the sultry sounds of Billy Corgan and Jimmy Chamberlin from Smashing Pumpkins. We've already mentioned the Rhys Millen ad dubbed "The Epic Lap," but the four ...

FOLLOWUP: VW's Matrix-style advertisement garners 100+ complaints 10 months ago on Autoblog

So it's not just America that gets up in arms over commercials. Remember the Matrix-styled ad with the Volkswagen Golf designer fighting various versions of himself? It seems a number of British telly viewers think the commercial "is in breach of the broadcast advertising code for featuring ...

VIDEO: Three new 370Z commercials 10 months ago on Autoblog

Three video spots for the new Nissan 370Z show the marque is serious about reclaiming some of the genuine sports car credentials that were crushed underneath the weight of the last version. Apparently done before Nissan changed its tagline to "Shift_the way you move," these are straight up ...

VIDEO: AutoCar Ad of the Year - Volkswagen's Singing Dog 11 months ago on Autoblog

AutoCar readers have voted on the year's best car commercial, and unsurprisingly, it's not from America. Neither is AutoCar, sure, but that still doesn't quite explain why we get GM's Our Country ads and the rest of you get ninja kittens and singing dogs. We're not even sure how singing dogs ...

VIDEO: McLaren makes a Singapore Sling Zing 1 year ago on Autoblog

We know that McLaren has a sense of humor, we simply never know when it's going to reveal itself. Happily for us, the team has decided it's time to laugh again. The Singapore Grand Prix, on September 28, is the first Formula 1 race at night, and team CEO Martin Whitmarsh gives us a little ...

Coke Zero (Zero Seven) commercial features new Bond theme 1 year ago on Autoblog

Jack White, one half of the Whites in the White Stripes, wrote and produced the new theme song for Quantum of Solace, sung by White and Alicia Keyes. Turns out that White also -- unwittingly and unhappily -- wrote the new theme song for Coke Zero. Coca-Cola has used an instrumental version of ...

VIDEO: MINI creates Bzzz for Clubman with new commercial 1 year ago on Autoblog

MINI has a new commercial for the Clubman that looks like a teaser for a new Tim Burton film -- all it's missing is Johnny Depp. Detailing the arcane goings on at a funeral for a fly, we aren't sure how the commercial is supposed to make humans want to buy the car, but that's why ad guys get paid ...

VIDEO: Camaro TV spots through the years -- some more bitchin' than others 1 year ago on Autoblog

inputstring3907209236 width450 titleoverrideCamaro Commercials Through the Years thumbids3558659364, 1820645673, 2431670562, 2647810900, 1613644370, 2117803458, 3537936226, 3284622571, 4236670134, 504290177, 822885043, 1840886473, 511351749, 2859813393 Well, all the Camaro buildup is finally ...

Sam Hubinette's Lamborghini LP-560 drifting video 1 year ago on Autoblog

When Jaguar's "Gorgeous" campaign TV ads came out a few years back with the XK, some ad critics questioned the none-too-subtle message they contained: older, distinguished gentleman gets to frolic with beautiful young women when he drives this car. Whether or not that's the case -- concerning the ...

Kia marketing execs leave company because of ... Millard Fillmore? 1 year ago on Autoblog

Next Monday is President's Day, and a lot of workers will get the day off. Some other employees, like former Kia execs Len Hunt, CEO of Kia Motors America, and Ian Beavis, VP of marketing, will have more than just the day off: they recently ended their employment with Kia over what's being ...

Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign 1 year ago on Autoblog

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled ...

VIDEO: Hyundai Genesis Super Bowl ads 1 year ago on Autoblog

click above image to view Hyundai's Super Bowl commercials The Super Bowl is this Sunday, and that means we get to see the best commercials that money can buy, and perhaps some football, as well. Hyundai was unsure whether it wanted to spend $2.5m a pop for two :30 spots (a voice over by the Dude ...

Want to save the world? Buy a HUMMER 2 years ago on Autoblog

Here's a test of your unyielding devotion to all that is cloaked in green. First, let's set the scene. It's the wee hours of the morning, the wind-driven rain is still howling against your house, and you're huddled on the second floor, waiting for morning. You've spent most of the night trying to ...

VIDEO: Renault's crash ballet car commercial 2 years ago on Autoblog

Renault really got the creative juices flowing when it came time to brag up its glut of five star European crash test scores. The result is a new, 93 second TV spot. It starts off elegantly enough, but soon, side mirrors start to explode, and by the end, a couple of Renaults are going all Dukes of ...

VIDEO: Audi's batch of DVR-friendly commercials 2 years ago on Autoblog

var digg_url = 'http://www.digg.com/business_finance/Audi_unveils_batch_of_DVR_friendly_commercials'; Just last year marketing agencies were bemoaning the advent of the TiVo and similar digital video recorders (DVRs) that allow viewers to fast forward through commercials. A few of the smarter ...

Ad attack: Chrysler unveils new spots with "Engineered Beautifully" tagline 2 years ago on Autoblog

Assembled in the YouTube clip above are four brand new commercials from Chrysler that the automaker hopes will convey the message that its lineup offers "world-class quality and engineering at an extraordinary value". Thus, the new tagline for the campaign is "Engineered Beautifully". The first ...

VIDEO: Pole Position commericial, circa the '80s 2 years ago on Autoblog

When kids nowadays roll their eyes when hearing about how tough we had it when WE were kids, they frequently think we might be exaggerating, especially when we talk about video games. Pong was inconceivably archaic, but the games that showed up in the next few years from the once-dominant Atari ...

New York Auto Show's Top 5 commercials 2 years ago on Autoblog

Commercials are suddenly and inexplicably becoming more and more vogue. We understand the Super Bowl thing, but now some of the biggest hitters on YouTube are unreleased commercials. The folks that run the New York Auto show recognized the trend, and decided to award the top five automotive ...

Automotive film archive goes live 2 years ago on Autoblog

There's something so magical about seeing old cars in motion. Especially period video of horseless carriages and pre-war classics motoring along. Or vintage racing footage showing our current museum pieces being flung about as their makers intended. If these kinds of images appeal to you, we have ...

Autoblog Podcast #58 2 years ago on Autoblog

Being the pundits we are, we have plenty to say in Autoblog Podcast #58. We start right off addressing the rumors of a GM/Chrysler deal, and offer myraid reasons why it's not a good idea yet may be justifiable to some folks. We move on to flogging the VW/GM suicide commercial debate for a little ...

Make it stop! The Bobbleheads are dead, but Jeep advertising still sucks 2 years ago on Autoblog

Jeep's hip-hop Bobblehead spots for the Compass have been taken out back and shot. Like the Compass they were shilling, the Bobblehead spots were only effective at being crappy. Of course, the replacement may not be any better. Surfing in from foreign markets is ad agency BBDO's "City Man." City ...

Ford Super-Duty ads set for Super Bowl debut 2 years ago on Autoblog

Every company that produces a consumable product wants to make its mark during the Super Bowl with a sweet commercial. Automakers are no different, and you'll see plenty of spots during the big game from your favorite OEMs. Ford is planning on pushing its new 2008 Super-Duty pickup, and will be ...

VIDEO: Superbowl Spot Smackdown - Honda jumps in for the 4th quarter 2 years ago on Autoblog

Honda's adding to the Super Bowl spot cacaphony this year, joining Toyota, GM, and Ford. Almost as important as the football, the commercials are often more entertaining than the game itself, and it's not unheard of for non-sports folks to actually tune in for the commercials. While there are often ...

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Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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