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Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.

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The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.

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Lincoln and Matthew McConaughey are back together with a pair of new commercials, this time working on behalf of the MKZ and MKZ Hybrid. The spots, "Balance" and "Diner," are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective.

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Hyundai is taking auto advertising to some very odd places with its latest commercial, called Exobaby, and starring a computer-generated robo-toddler. And yes, robot babies still make a doodoo now and again, it seems.

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With his shock of white hair and penchant for wearing gloves and black sunglasses, fashion mogul Karl Lagerfeld isn't a hard guy to pick out of a crowd. But while he is best known for designing haute couture, Lagerfeld also has a passion for photography and his cat, Choupette. Both of them are being featured in bizarre advertising for the Opel Corsa in Europe, and a new, making-of video makes the whole process look even weirder.

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Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.

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Yamaha is already known for making some very well-liked sportbikes with models like the R6 and R1. For 2015, it has one more to add with the YZF-R3, and this cycle is the smallest in the family yet. To build some hype for this little motorcycle, Yamaha grabbed former MotoGP and Superbike racer Colin Edwards to make a somewhat humorous, if cheesy, video.

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You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.

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Spend enough time at a hobby while showing skill at it, and there's the possibility of turning the thing you love into a paying job. That's the dream for a lot of people, and it looks like the folks at Vanguard Pictures are hitting the jackpot with their latest video.

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Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea.

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Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.

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Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.

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Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.

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The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.

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Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.

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What's the deal with Japan's offbeat commercial culture?

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.

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A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

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Distracted driving continues to be a scourge to road safety around the world.

Distracted driving continues to be a scourge to road safety around the world. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril.

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Cadillac is apparently preparing to roll out a minor facelift for the ATS sedan – which we know not because General Motors has already revealed it or because we're looking at it in a fresh batch of spy shots (though we've seen that too), but because a behind-the-scenes video from the filming of its commercial has leaked out online. Which may be bad news for Cadillac, and even worse news for the film production company, but good news for us, because we get to see it ahead of schedule.

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It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian

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Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.

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