Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It's supposed to say something about both Mazda engineering and being behind the wheel of one of the company's vehicles.
Volkswagen enlists the Three Golden Sisters - a trio of New York grandmothers - to help dispel erroneous ideas about diesel engine in four new 30-second commercials, with help from Tanner Foust and Tuna the Dastardly Dog.
Toyota is marketing the Aygo X-Wave in Europe with a humorous ad that forces TV meteorologists to have a lot of trust in the accuracy of their weather forecasts. If they're wrong, then it's a rainy time behind the wheel.
Cadillac is releasing the first of its three Oscars commercials, and this one never actually shows any of the brand's vehicles. It is simply slow-motion shots of driving through New York with a voiceover from a Teddy Roosevelt speech about the glory in making an attempt.
Denmark's Midttrafik public bus system has come out with a sequel to its epically cool bus commercial from 2012. This one is even longer, and follows the public transport's version of Cool Hand Luke simply called, "The Passenger."
Lexus' Super Bowl commercial for the RC 350 starring an RC version sliding around didn't make it to the top of many lists of the night's favorite ads. However, it was still a huge hit for the brand by driving a significant increase in traffic to learn more about the coupe.
Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.
Rugged comedian Nick Offerman has a new ad for NASCAR races airing on NBC featuring a hilarious tune about how the sport keeps Americans from getting too soft. Plus, those who watch races from the track have plenty of grilled meat and beer to enjoy.
Domain name registration company GoDaddy made the decision to pull its planned 2015 Super Bowl ad after the commercial caused outrage among animal lovers when it was posted online. The spot is about a very cute puppy making his way home, only to encounter an unexpected twist...
Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.
Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.
Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.