Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It's supposed to say something about both Mazda engineering and being behind the wheel of one of the company's vehicles.
Volkswagen enlists the Three Golden Sisters - a trio of New York grandmothers - to help dispel erroneous ideas about diesel engine in four new 30-second commercials, with help from Tanner Foust and Tuna the Dastardly Dog.
Toyota is marketing the Aygo X-Wave in Europe with a humorous ad that forces TV meteorologists to have a lot of trust in the accuracy of their weather forecasts. If they're wrong, then it's a rainy time behind the wheel.
Cadillac is releasing the first of its three Oscars commercials, and this one never actually shows any of the brand's vehicles. It is simply slow-motion shots of driving through New York with a voiceover from a Teddy Roosevelt speech about the glory in making an attempt.