One shade leads for 2nd straight year, but it's dominance may be fading
White remains the most popular color choice for car shoppers across the globe for the second straight year, according to an annual survey released Wednesday. But its stay at the top may be ending soon.
Paint is not all that exciting, hence the phrase, "like watching paint dry." This means that automotive paint suppliers don't usually have much to talk about, outside of the annual silver-is-the-most-popular-car-color press releases that get picked up by every media outlet on Earth. This one, however, is a bit different.
Ford has released a study it conducted across Europe to determine which of its colors are most popular in each country. The results reveal that white, black and silver remain the most popular colors, edging out the company's bolder hues.
For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT (formerly known as J Walter Thompson) is predicting a shift from green to blue in 2008. If that happens they will be following the likes Mercedes-Benz and Volkswagen. Those two companies use the BlueTec and BlueMotion branding on their clean diesels and most efficient models, respectively. As VW spokesma
Silver has been the most popular color on cars for the past six years, and the godfathers of paint at PPG predict it will remain the king for quite some time. This fact doesn't stop these connoisseurs of color from searching for the next contender of silver's throne. On Thursday, PPG showed off its official color palette of 110 concept colors at its studio in Troy, MI, and revealed it expects more natural colors like brown, green, blue and gold will become popular by the end of the decade, when
Hot Rod magazine is bemoaning the lack of interesting paint colors and schemes on today's street machines, and who can blame them? It was just last week that we had the same conversation with some local gearheads. Sure, we love the subtle silver and grey of Joe Rogan's Sick Fish 'Cuda, but it seems as if the majority of custom vehicles have pulled back just a bit too far from the garish paint schemes of the 1980s Pro Street movement, and have left us with a limited palate of monotone boredom.